News from responsetap A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

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30 Apr, 2015, 09:00 BST ResponseTap Named a "Cool Vendor" in CRM Customer Service and Support by Leading Analyst Firm, Gartner

Vendors selected for the "Cool Vendor" report are innovative, impactful and intriguing ResponseTap, a leading provider of Call-based Marketing...


16 Apr, 2015, 09:00 BST Four Years On and Marketers are Still No Closer to Understanding the Customer Journey

Mapping the customer journey isn't that straightforward; new research reveals a lack of omni-channel integration In four years, marketers have made...


12 Mar, 2015, 13:50 GMT ResponseTap Unveil Hidden Personas: Who Is Your Unknown Customer?

Personas show how to react 'when brands don't know who is calling' Call-based Marketing Automation company ResponseTap has released new research into ...


26 Feb, 2015, 11:04 GMT ResponseTap's Andy Crellin Named top UK Data Influencer

Andy Crellin has been shortlisted by DataIQ on the "DataIQ Big Data 100" list Andy Crellin, Head of Insights at Call-based Marketing Automation...


16 Jan, 2015, 11:25 GMT Marketing Smoke and Mirrors: Phone Call Still an Important Factor for Both Men and Women

- Research Reveals Different Genders Have Different Motivations New research by Call-based Marketing Automation company ResponseTap, has revealed...


16 Dec, 2014, 14:27 GMT 'Tis the Season to Be Talking - The Phone Call is Valued When Consumers Are Shopping This Christmas

New research reveals surprise findings about consumer shopping habits: the human voice trumps web-only purchases for items New research has revealed...


13 Oct, 2014, 17:20 BST New Research Shows Impact of Human Voice on Brand Advocacy

New research reveals the growing importance of human intervention in the sales process ResponseTap, the call-based marketing automation company, has...