Zomato, London's Most Comprehensive Online Restaurant and Nightlife Guide, Expands its Presence in the United Kingdom; Launches in Manchester and Birmingham on 22nd July

LONDON, July 23, 2013 /PRNewswire/ --

Zomato, London's most comprehensive online restaurant and nightlife guide, has expanded its presence in the United Kingdom with the launch of its Manchester and Birmingham sections. Zomato, headquartered in India, launched its London operations in January 2013 and already attracts over half a million users every month.  Zomato is available on the web (http://www.zomato.com/uk) as well as on mobile via its free apps for iOS, Android, BlackBerry, and Windows Phone.

Zomato.com provides in-depth information for over 3,000 restaurants in Manchester and Birmingham, making it the most comprehensive restaurant discovery platform for anyone in these cities looking to dine out, get food delivered, or order take-away. Zomato's key strength is the information it provides about the restaurants, which includes scanned menus for over 90% of restaurants in Manchester and Birmingham, photos, mapped coordinates, user ratings and reviews. Additionally, Zomato's award-winning mobile app is location-aware and suggests the best restaurants around a user's physical location. All of Zomato's web features are available and fully supported on the mobile app.

Pramod Rao, Country Manager for Zomato UK, said "We've been expanding our geographical footprint aggressively over the past few months, and the UK is a key market for us. We have received a great response from users in London and the Restaurant owners see the value that Zomato adds to their business. We're expecting this trend to continue in Manchester and Birmingham, as they are both cities with a lot of diversity and a great dining culture."

Outlined below are some facts about restaurants in Manchester and Birmingham, observed by analyzing the content on Zomato's:

• Manchester and Birmingham have a total of around 3000 restaurants, with Manchester accounting for over 1800 of these
• Fast food restaurants and pubs make up about 40% of the restaurants in Manchester; cafés and restaurants serving British and Indian cuisine account for a significant chunk of the ~1800 establishments in the city.
• In Birmingham, fast food joints account for 20% of the ~1200 restaurants, with Indian cuisine being the second most popular
• Apart from fast food, there is an even mix of restaurants serving Mediterranean, Italian, and Asian food.
• As most Mancunians would know already, Shopping District and Salford are the two areas with the highest concentration of restaurants, with 240 restaurants. The Curry Mile is also a very popular stretch for Indian and Pakistani food.

About Zomato:

• Headquartered in New Delhi, India, Zomato is currently present in 8 countries: India, UK, UAE, the Philippines, Qatar, Sri Lanka, New Zealand, and South Africa.
• Zomato provides in-depth information such as scanned menus, mapped coordinates, contact details, pictures, and user ratings and reviews for over 103,000 restaurants worldwide.
• With a combined web and mobile traffic of over 14 million users per month, Zomato is ranked among the top 2,600 websites in the world.

Zomato plans to continue to expand its reach into continental Europe, the Middle East, South America, and South-East Asia in this calendar year.

Kritika Arora, email: kritika@zomato.com, number: +44(0)7508988009