LONDON, Oct. 24, 2023 /PRNewswire/ -- Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security, and low-fee layer-1 protocol, today announce a partnership with Racing League, the premier team-based horse racing competition in the United Kingdom.
The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.
The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League's ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world's leading jockeys and trainers.
The programme will offer opportunities for fans to participate in owning their favourite horses, vote on important team and league decisions, compete in prediction games with tangible rewards – both physical and digital - and enjoy exclusive discounts on tickets and merchandise. These initiatives aim to deepen the bond between fans and the sport, transforming passive spectators into active participants.
The platform will also introduce a series of engaging and immersive experiences designed to bring fans closer to the thrilling world of horse racing. From behind-the-scenes access to live racing events, to direct interactions with renowned jockeys and trainers, the partnership is set to redefine the fan experience by offering unparalleled engagement opportunities in the horse racing industry.
The partnership with Racing League represents Zilliqa Group's continued focus on the multi-billion-dollar loyalty sector across sports, esports, luxury and lifestyle. It follows the recent launch of The Pride, a bespoke fan engagement programme for European esports team Mad Lions. Utilising Its market-leading blockchain technology, Zilliqa is powering a next-frontier fan engagement model that leverages the transformative potential of Web3 technologies.
Speaking on today's announcement, Zilliqa Group CEO Matt Dyer, said:
"This partnership with Racing League marks a significant milestone in Zilliqa Group's strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing - in both the physical and digital realms - for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League."
Also commenting, Ben Spivack, COO & Head of Partnerships at Racing League, said:
"At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age."
About Zilliqa Group
Zilliqa Group provides world-class Web3 solutions and blockchain infrastructure as its core. The Group's mission is to facilitate industries, governments, and entrepreneurs' seamless transition into Web3 and the spatial web, delivering secure and sustainable solutions that drive the creation of immersive products and experiences.
Zilliqa is a high-performance, high-security, and low-fee layer-1 blockchain platform. Engineered by The Zilliqa Group, the blockchain serves as a versatile foundation that facilitates a broad array of web3 applications and services across a multitude of sectors, providing a robust platform for emerging developers and established enterprises alike.
About Racing League
Racing League is transforming the landscape of horse racing by introducing a team-based competition format to the sport. Housing leading jockeys and trainers, Racing League is set on propelling horse racing into a new era, expanding the sport's appeal to a new generation of racing enthusiasts.