- Digital Marketing Cloud Leader Cited in the 2015 Buyer's Guide for Leadership in Product Innovation, Technical Service, and Omni-Channel Offerings
NEW YORK, Feb. 24, 2015 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, today announced that the Company has been cited for the second straight year as an industry leader by The Relevancy Group. In its second annual ESP Buyer's Guide, The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, Zeta won the Gold Client Satisfaction Award for product innovation, technical service, and omni-channel offerings. In addition, Zeta was placed in the Leader's Ring along with other major players in the emerging Marketing Cloud space including IBM Silverpop, Epsilon and Salesforce.
"This recognition is a testament to Zeta's unmatched customer lifecycle assets and capabilities," says David A. Steinberg, CEO of Zeta Interactive. "We have invested heavily over the past year to bring together Zeta's enterprise-grade ESP with ClickSquared's award winning Multi-channel Marketing Automation Platform to create a Digital Marketing Cloud that offers marketers a cross-channel, cross-lifecycle solution. It is an honor to be included as a Leader in The Relevancy Ring – ESP Buyer's Guide for the second year in a row. This is a reflection of the outstanding work of our teams and the commitment from our clients who push us to be better every day."
This year's report is the first in which the new version of Zeta's Hub, a next generation Digital Marketing Cloud, has been included. The Hub's 'Discover' (campaign planning) and 'Design' (campaign management) modules are considered best in class due to their intuitive "drag and drop" functionality and robust feature set. The ability to use these tools across the Customer Lifecycle – from acquisition to engagement to retention – sets the Hub apart.
"Zeta Interactive offers a powerful platform, particularly for those needing customizable solutions. Clients benefit from Zeta's Managed Services offering. A common theme with Zeta clients was effusive praise for all aspects of their service," says David Daniels, CEO of The Relevancy Group.
The Relevancy Ring evaluates ESPs through an innovative methodology that combines a deep analysis of each company's offerings with feedback from marketers to determine how each company is positioned to address key client requirements. The Relevancy Ring's analysis includes a thorough demonstration of use cases, hundreds of data points from surveys, performance metrics from 3rd party sources and direct interviews with users to arrive at a comprehensive scorecard.
About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors.
The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.
About The Relevancy Group:
The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.
SOURCE Zeta Interactive