NYC-Based Unicorn One of Ten Companies in World Listed in Two Magic Quadrant Reports for Marketing Tech
NEW YORK, Jan. 11, 2016 /PRNewswire/ -- Zeta Interactive, the big data and analytics company whose SaaS-based platform helps some of the world's most recognized brands acquire, retain and grow customers, announced today that it has officially been included in Gartner Inc.'s "Magic Quadrant for Digital Marketing Hubs" report. Zeta Interactive's Marketing Cloud is one of only ten companies globally, along with industry titans such IBM, Oracle and Salesforce, to be listed within this report, as well as Gartner's "Magic Quadrant for Multichannel Campaign Management" report.
This latest honor builds on the momentum of a record-setting year for the company, which included: crossing $200 million in revenue, posting an all-time high in EBITDA, closing the company's largest acquisition of the CRM division of eBay Enterprise and raising $125 million, led by Blackstone Group's GSO Partners.
"We are delighted to be included in the latest Gartner report. It is an honor to be recognized by the leading analyst in our space. This recognition is a testament to our unmatched set of assets and capabilities and reflects the tremendous work our team of a thousand plus professionals performs every day for our eight hundred plus clients," said David A. Steinberg, Zeta Interactive Co-Founder and CEO. "Over the year, we have invested heavily to build a world-class platform and world-class team that can help leading brands acquire more customers, keep the ones they have for longer and grow their value."
Named one of the top 100 analytics companies by Forbes in 2015 and ranked #35 in Business Insider's list of Global Unicorns, Zeta will continue to invest in further innovation of its Marketing Cloud to provide an even stronger solution for the company's blue-chip client base in an increasingly complex environment.
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About Zeta Interactive:
Zeta Interactive is a big data and analytics company that helps leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses Big Data, advanced analytics and machine learning to power marketing programs for hundreds of Middle Market and Fortune 500 brands. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and additional 12 offices around the globe.
SOURCE Zeta Interactive