ZEO Leaves Other Soft Drinks Feeling Flat

News provided by

Freedrinks Ltd

13 Aug, 2013, 11:53 GMT

LONDON, August 13, 2013 /PRNewswire/ --

ZEO is here. The new soft drink with a tingling taste sensation

ZEO, the new soft drink with the tingling taste sensation, has arrived. Not a single artificial ingredient and less than 60 calories per bottle, ZEO is the drink that UK soft drink market has been crying out for.

ZEO is a unique, premium soft drink range that has three refreshingly crisp, fruity variants: ZEO peach and grapefruit Burst, ZEO citrus Crush and ZEO lime Zest, which each generate complex yet subtle flavours.

This soft drink with a difference is created from an eclectic gathering of bold botanicals, fruits and fantastical flavours and each offering what is being hailed as the ZEO effect - a unique taste buzz that not only tickles the taste buds but also tingles the tongue. All of the ingredients are naturally sourced and ZEO provides a great alternative to alcohol by providing something complex and interesting but alcohol free.

Born in Russia, ZEO was originally inspired by the premise that a drink does not have to be alcoholic to be interesting and a desire to re-create the sensation and feel of vodka but without the alcohol. Further product development over 8 years has resulted in the new range of ZEO soft drinks which are fruity, clean, crisp and refreshing but which retain the 'tingle'.

At less than 60 calories each, the 275ml guilt free flavours include: include: ZEO peach & grapefruit Burst (45 calories), ZEO citrus Crush (59 calories) and ZEO lime Zest (59 calories). ZEO launches on TV and Cinema screens from 2nd August. All flavours are available across restaurants and bars in London and Brighton, in store at Harvey Nichols, or online at Ocado for £1.49, or £4.29 for a pack of 4.

How to drink ZEO

  • Serve Russian Style. 4 degrees. Chilled. No ice.
  • Anywhere - At home, in a restaurant, in a bar.
  • Anytime - Great as a refreshing soft drink or as an interesting alternative to alcohol.

ZEO is launching in London and the South this summer, with a £4.2 cinema, TV, press and digital campaign and a £1 million experiential sampling campaign.

Tingle Bells

ZEO will be launching Tingle Bells, its first ever limited edition, this Christmas. Flavoured with winter berries and mulled spices, it will offer a guilt-free tingle for the festive season at only 45 calories per bottle.

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https://twitter.com/drinkzeo #ZEOtingle

Notes to Editors:

About Freedrinks Ltd

Freedrinks Ltd is a UK company based in Tottenham Court Road, London, with a clear defining brand ethos across all its products: Free from artificials. Free from compromise.

Led by CEO Martin Hall, Freedrinks Ltd aims to provide a constant stream of innovation within the soft drinks category, championing the use of natural ingredients.

Backed by a £4.2 million spend in 2013 to launch in London and Brighton, Freedrinks Ltd introduces the first of its offerings, the ZEO range: ZEO lime Zest (59 calories), ZEO citrus Crush (59 calories) and ZEO peach and grapefruit Burst (45 calories).

About ZEO

The first ZEO drink was borne from the premise that a drink does not have to be alcoholic to be interesting. A lack of innovation was spotted within the soft drinks category which developed into an non-alcoholic beverage called ZEO. 4.5 million euros was spent on developing the unique blend of natural fruits and botanicals designed to mimic the kick of 30% ABV drinks, creating a tingling taste sensation.