LONDON, August 13, 2013 /PRNewswire/ --
ZEO, the new soft drink with a tingling taste sensation, is launching this summer. Its £4.2 million launch ad breaks on Friday 9th August, running across TV, VOD and Cinema.
Created by Enter and with media buying by Walker Media, the epic ad stars actress Vera Filatova, best known for her role as Elena in Channel Four's Peep Show, travelling on horseback through frozen wastes to bring ZEO to the UK.
On the way, she overcomes crevasses, impenetrable ice fields and a pack of wolves, before taking a Lear jet to a London bar. It is a cinematic visualisation of the product's journey, highlighting the product's USP - its refreshing and surprising tingling taste sensation.
The shoot lasted for four days in the Arctic Circle with a team of sixty and took place in minus temperatures contrasted with blistering sunshine.
Dave Smith, Marketing Director of Freedrinks Ltd, said: "At Freedrinks we do things differently. We'vecreated a soft drink that is complex and interesting in flavour, is low in calories and that delivers something extra - a tingling taste sensation. We therefore wanted to create a cinema and TV ad that was different to any other soft drink ad to delight and surprise consumers. Working with Enter and Framestore we feel we've created something that is both impactful and memorable. "
Paul Shearer, Creative Director of Enter and the Director of the ad said: "ZEO is a brand that likes to do things properly. There is no cutting corners, ever. So when we needed to go to the ends of the earth to film the ad we did just that - the result being an awe-inspiring introduction to a new and exciting drink."
The ZEO product
ZEO uses a secret blend of fruits and botanicals to create a sophisticated, premium soft drink with fewer than 60 calories - and without a single artificial ingredient. Developed to be served 'Russian-style' - at 4°C. Chilled. No ice - it delivers a unique tingling taste sensation.
ZEO is owned by Freedrinks Ltd., a UK company based in Tottenham Court Road, London, with a clear defining brand ethos across all its products: Free from artificials. Free from compromise.
Visit http://www.drinkzeo.com/ for more information.
Creative Agency: Enter
Media Agency: Walker Media
Production Company: Crossfire
Creative Director: Paul Shearer
Director: Paul Shearer
Client: Dave Smith/Martin Hall
SOURCE Freedrinks Ltd