Zappar Announce the Future of Greeting Cards Developed for Moonpig with the World's First Augmented Reality Design
LONDON, March 28, 2012 /PRNewswire/ --
Moonpig and Zappar have announced today a partnership that will change greeting cards forever, by using the pioneering Augmented Reality technology from Zappar.
Moonpig, the online market leader of greeting cards, and Zappar, the leader in AR entertainment products, are to provide customers the chance to create greeting cards that incorporate their own videos and personal messages, available on http://www.moonpig.com from 26th March.
The process is simple, pick a card on the Moonpig site, upload your video or personal video message, select a still for the front of the card and send to the recipient.
The recipient can then bring the card to life using the Moonpig App, available free of charge from iTunes or the Android Market Place. The selected video will play on your Smartphone using Zappar's proprietary technology from the front of the card. It can also be simply saved to your camera roll and be watched or replayed at a later date.
This signifies a world first in innovation and technological advancement for the greeting cards market using Zappar powered technology: proving how Augmented Reality can be applied to connect the digital world with physical products - going beyond simply marketing.
Caspar Thykier, Managing Director for Zappar said, "This will be the next step in how people receive and view greeting cards, providing purchasers and recipients with a whole new way of creating personal messages. We feel implementing AR in such an everyday item as a greeting card is a great way to use the Zappar platform. It really demonstrates how the technology can truly enable a product in a commercial context with a tangible consumer benefit."
Iain Martin, MD for Moonpig adds, "Since we first launched we have continued to add new features and content that enable our customers to send the very best cards - the video card is a major step forward. It looks like a regular card but point a smart phone at it and it comes to life. Making a card through Moonpig is really simple."
Vimeo clips of Zappar in action:
http://vimeo.com/zappar/videos
For iPhone, iPod and iPad:
http://itunes.apple.com/us/app/zappar/id429885268?mt=8
For Android:
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