Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Young people across Asia Pacific, Middle East and Africa region trust in themselves to lead the change towards a sustainable future


News provided by

Electrolux

21 Sep, 2021, 08:05 GMT

Share this article

Share toX

Share this article

Share toX

BANGKOK, Sept. 21, 2021 /PRNewswire/ -- Young people are not only willing to drastically change their lifestyle in order to save the planet. They also see themselves as sustainable advocates and leaders towards a more sustainable future, according to a new global study from Electrolux revealing the thoughts of almost 14,000 young people around the world including Asia Pacific, Middle East and Africa (APAC & MEA) region.

Continue Reading
This image opens in the lightbox
Young people across Asia Pacific, Middle East and Africa region trust in themselves to lead the change towards a sustainable future
This image opens in the lightbox
Young people across Asia Pacific, Middle East and Africa region trust in themselves to lead the change towards a sustainable future

As part of Electrolux vision and bold 2030 targets for a better and more sustainable living, the company has conducted a large study set out to examine young people's views on sustainable living now and in the future. The study finds 4,532 young people across APAC & MEA mainly trust in themselves (30%), scientists (21%), and influencers (21%) to lead the change towards a sustainable future, while only one out of ten believe adults will take on the responsibility. Majority (49%) also believe young people will actually solve the climate crisis. 

Based on the results from the study, Electrolux has invited young people to work together with the company's Innovation hub, a dedicated research and design team with a mission to accelerate sustainable change, and some of the most influential change-makers of today to explore possible solutions for better living. Insights from the survey and the sessions with the change-maker team will then be used by Electrolux in its strive to create new innovations.

The study shows that young people in Vietnam, Thailand, Australia and Israel highlight different challenges depending on where they live, but they share a belief in the benefits of technology and renewable energy. They also have a higher concern (39%) towards pandemics and (38%) air pollution. Nearly half (45%) limit their consumption of plastics. Many of them want a more comfortable life, while have less anxiety towards global sustainability threats in general.

The keys to sustainable living – according to APAC & MEA youth 

Education about sustainability issues (72%) and green innovations (71%) are stated as the most important solutions in order to transition to a more sustainable society, according to the study. When it comes to their future homes, young people focus on sustainable solutions for food, water, and energy, which is more important to them than smart features without a clear sustainability aspect.

They are also willing to invest time and energy in food, and would prefer to produce their own food and spend time on plant-based cooking rather than having time-efficient solutions like ready-to-eat meals or not cooking at all.

"We believe there's a big opportunity in combining different perspectives in order to shape a better future. That's why we want to involve young minds already today, as the actions we take today will define the future. As the study shows, young people have a very determinant and proactive mindset when it comes to sustainability, it's their future at stake and they want to be part, or actually take lead, in creating solutions", says Tove Chevalley, Director at Electrolux Innovation Hub. 

About the 2030 targets

The study is part of realizing Electrolux vision and bold 2030 targets for a better and more sustainable living. Focusing on better eating, better garment care, better home environment, and better company, the targets widen the scope of Electrolux commitment to sustainability. It enables the company to contribute in a more meaningful way in bringing solutions to global challenges.

APAC & MEA selected findings:

The future of food and cooking

The most important things young people want to do in their future home is to produce their own food (30%), cook tasty plant-based food (30%) and compost or recycle all food waste (34%) and cook tasty plant-based food (29%). Only 14% want to eat ready meals instead of cooking themselves, 13% believe they will eat lab produced meat, 9% that they will eat protein based on insects and only 11% believe they won't have to cook at all in the future.

The future of clothes and clothing care

In terms of future sustainable clothing habits, young people most commonly pointed to investing in high-quality clothes (65%) and taking care of and repairing their clothes to make them last longer (61%). 29% believe they will be wearing virtual clothes by 2030 and 28% sees renting their clothes would be a sustainable behavior practiced in 2030. 

The future of well-being at home

When it comes to young people's view well-being at their future home, they see smart systems mainly as a tool to provide advice and support in their daily lives. They want it to give health advice (35%), dietary advice (34%), exercise routines (33%), as well as guidelines and recommendations for a sustainable life (32%). They also see its role in protecting from outside toxins (36%).

About the study

The study was conducted by analysis firm United Minds on behalf of Electrolux, including a quantitative survey as well as in-depth interviews. The quantitative digital survey was conducted amongst 15–20-year-olds in 13 countries (Argentina, Australia, Brazil, Chile, France, Germany, Israel, Poland, Sweden, Thailand, UK, USA, Vietnam) including 1000 respondents in each market (a total of 13 886 respondents). Respondents were provided by the survey panelists provider CINT. 17 in depth-interviews were performed amongst 15–20-year-olds including all 13 markets. Data collection took place between the 19th of February-16th of March 2021. 

Read the full study at https://www.betterlivingprogram.com/ 

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

Photo - https://mma.prnewswire.com/media/1630643/Electrolux_changemakers_report_19_105.jpg
Photo - https://mma.prnewswire.com/media/1630644/Electrolux_changemakers_report_19_103.jpg  

Related Links

http://www.electroluxgroup.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.