Integration Allows Companies of All Sizes Worldwide Unprecedented Control of Location Data Across Key Google Properties
NEW YORK, Feb. 17, 2016 /PRNewswire/ -- Yext, the location data management leader, has announced the addition of Google to the Yext PowerListings® Network, which powers business location data on the most prominent maps, apps, search engines, and directories worldwide. The integration with Google empowers businesses of all sizes to manage their location data—name, address, phone, hours, images, and more—via the award-winning Yext Location Management Platform.
Yext's addition of the world's largest and most popular global search engine into the PowerListings Network provides its customers with unprecedented control over how their location information appears in Google local search results. Over 200 of Yext's customers and partners are already leveraging its Google integration to power nearly 100,000 business locations worldwide across all of Google's properties.
Today's announcement solidifies Yext as the strongest and most comprehensive location management solution on the market. Managing data directly in Google's ecosystem is a key part of every SEO strategy, and businesses that power SEO-optimized local pages and store locators on their owned sites from the same platform they use to manage Google save time, streamline their operations, and position themselves for success in today's increasingly complex local search game.
"This release is the biggest development in location data management since the launch of our PowerListings Network nearly six years ago," said Howard Lerman, Yext Co-Founder & CEO. "Our integration eliminates the inefficiencies of manual submission, delivers a better consumer experience, and gives business owners unprecedented control over their business listings across Google Search, Maps, and ads. We couldn't be more excited about working with Google to deliver more customers to the front door of businesses around the globe."
"Having accurate location information helps us deliver more relevant and useful results when people search," said Aditya Tendulkar, Google Product Manager. "Our API makes it easier for businesses to manage their information at scale, and with the help of companies like Yext, we're eager to help more businesses take control of how their information shows up online."
The value of these updates across Google's properties was proven in January when Winter Storm Jonas struck the US' East Coast. Sweetgreen, the seasonal fast casual restaurant chain, used Yext to update its business listings across Google and the PowerListings Network to reflect weather-related store closings and reduced hours of operation.
"Without Yext, we wouldn't have had any way to update our store hours across Google, which we now rely on to serve our community of customers with transparent, real-time updates specific to their neighborhood stores," said Farryn Weiner, Sweetgreen's VP of Marketing and Brand Strategy. "And the addition of Google to the PowerListings Network enables us to enter new communities with all of the critical location and contact information, so we can connect with the local neighborhood the moment our doors open."
Google is immediately available to all Yext customers and partners worldwide as part of its PowerListings Network. Yext is also making the following resources available to help businesses of all sizes seize the real-time location data opportunity across Google:
- Business Listings Scan: See how your location data appears right now on Google with Yext's free listings scan tool available at www.yext.com.
- eBook: The Yext Guide to Google My Business is a free resource available for download now at www.yext.com/google.
Yext is the global location data management leader whose mission is to help people go places. The award-winning Yext Location Management Platform enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry's largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, and Bing. Our solutions enable the world's 50 million businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales. Yext is based in the heart of New York City with over 500 employees operating worldwide in London, Berlin, Chicago, Dallas, and Washington D.C. Yext has been recognized as one of America's fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes' Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014 & 2015). Learn more about how we help people go places at www.yext.com