Yeni Rakı Inspires a Spirit of Sharing at Cannes Lions

ISTANBUL, June 19, 2013 /PRNewswire/ --

Yeni Rakı conquers Cannes Lions for a second time with its delicious mezzes and culture of togetherness

Yeni Rakı, the leading rakı brand in world's aniseed-based alcoholic drink category, pulled off a second festive event at the 60th International Cannes Lions, the world's foremost creativity and innovation festival. Starting on June 16th at Cannes Lions where the most prominent advertising professionals, designers and marketers battle for the prestigious awards, Yeni Rakı sets up it's Meyhane to let the ambitious crowd experience Rakı accompanied by Turkish appetizers. The brand attracted huge interest with its activities under the motto "Fusion is Beautiful," reflecting Istanbul's unifying character under the "Spirit of Istanbul" communication platform.

     (Photo: http://photos.prnewswire.com/prnh/20130619/621961-a )

     (Photo: http://photos.prnewswire.com/prnh/20130619/621961-b )

Within the scope of its projects to promote rakı culture throughout the world and bring rakı its well-deserved prestige, Yeni Rakı participated for a second time at the Cannes Lions International Festival of Creativity, the largest of its kind in the world. A series of fun-filled events at the festival, includes the Yeni Rakı Meyhane on the festival terrace as well as opening and closing galas, high-profile parties, and meetings with the most respected names in the worldwide advertising, marketing and media industries.

 "Create Your Own Fusion" contest is arranged by Yeni Rakı with a grand prize of a trip to Istanbul. Yeni Rakı's  new "Fusion is Beautiful" motto is a continuation of its international "Spirit of Istanbul" campaign, it reflects the spirit of Istanbul, now one of the world's top destinations, emphasizing the beauty of fusion and togetherness as well as the rich culture of rakı.

Known as the "Oscars of the Advertising World," the 60th International Cannes Lions, running this year from June 16^th-22^nd, welcomes over 10,000 advertising professionals, designers and marketers, as well as trendsetters from 90 countries.

Yeni Rakı, Turkey's leading rakı brand continues its efforts to promote Turkey's national drink around the world.

Contact: Aylin Kement, aylin@zarakol.com.tr, +90-549-761-2222 ,+90-212-217-2999

SOURCE Mey Icki Sanayi ve Ticaret A.S.