LUXEMBOURG, February 6, 2014 /PRNewswire/ --

Entering a strategic partnership with Europe's largest fashion service provider opens the door for Yapital to integrate more than 1400 fashion stores

The innovative cross-channel payment solution Yapital and Katag AG, Europe's largest fashion service provider,have entered into a strategic partnership.

The agreement opens the door for Yapital to integrate the new cross-channel payment method at around 1400 department stores and boutiques. KATAG itself acts as a multiplier: around 370 fashion partners will be offered special conditions for integrating Yapital as well as being provided with a specialist support team to look after the integration process. The integration itself is fulfilled by Yapital.

With KATAG, fashion and high-end specialist textile retailers can select from an extensive range of exclusive ladies', men's and children's fashion brands, as well as home-ware accessories. Retailers can enhance their customer's buying experience with Yapital's simple payment process. Customers scan a QR code on the website using the free Yapital app on their smartphone. Once scanned, the customer confirms the purchase with one click.  Retailers can not only offer customers an easy, secure and comfortable payment method, they also benefit directly as customer funds are guaranteed and are transferred in real-time directly to the retailer's merchant account.

"The collaboration with KATAG AG gives us the chance to offer Yapital to a large number of fashion retailers, in one fell swoop," said Nils Winkler, Chairman of the Board at Yapital. "Department stores and boutiques represent an important step in our strategy to quickly achieve a high level of visibility for our cross-channel payment solution within the sector. We want consumers to come across Yapital on a daily basis wherever they go - both online and offline."

Dr. Daniel Terberger, CEO of KATAG AG, added: "For us, everything revolves around one question: 'How can we best support our customers?' By delivering collections that sell well. But also by advising the retailers regarding their sales strategy. Here innovation and modernity are always vital components. Yapital fits very well within the fashion environment, in particular, because the payment procedure is an important component of the shopping experience, and a payment which functions as intuitively and elegantly as Yapital is simply in keeping with the times. Added to this is the huge potential that we see in the QR code technology as summed up in the buzz phrase; converting marketing channels into sales channels."

Pressrelease issued by

Yapital Financial AG

5 Rue Eugène Ruppert


L-2453 Luxembourg

About Yapital Financial AG

Yapital is the first European, cashless, cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.

For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling the conversion of marketing channels into sales channels. Business customers can therefore not only reduce costs with Yapital, but also simultaneously open up new revenue potential.

Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.

Further information on Yapital:

Homepage: http://www.yapital.com  

Blog: http://www.yapital.info

Twitter: http://www.twitter.com/yapital

Facebook: http://www.facebook.com/yapital

Experience Yapital live at the Euroshop trade fair in Dusseldorf this February (16-20.2.2014):

Hall 6, Booth 6E49.

Contact:


Martin Zander

Yapital Financial AG

Tel.: +352-203-10-111

Email: press@yapital.com


About KATAG AG

Bielefeld-based KATAG AG is Europe's largest fashion service provider. Approx. 370 trading companies at more than 1400 locations now count themselves among the KATAG partner companies. KATAG offers its partners high-return brand name collections (among others: Basefield, Staccato, Clarina, Commander, JETTE, (The Mercer) N.Y.) and central purchasing ensures that members receive savings on global imports. Systems provision and professional marketing offers also form part of the Bielefeld company's service portfolio.

Contact:


KATAG AG

Contact person for corporate topics
Dr. Daniel Terberger, Chariman of the Board
Tel.: +49-521-292-200


SOURCE Yapital Financial AG