.XXX Operator Launches Search Engine for Easier, Safer, More Enjoyable Access to Online Adult Entertainment

-- www.Search.xxx available today as the easiest way to enjoy free access to porn and only porn on desktop and mobile devices

PALM BEACH GARDENS, Florida, Sept. 27, 2012 /PRNewswire/ -- ICM Registry, the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, has launched a search engine dedicated to making millions of pages of adult content accessible, organized, and more enjoyable.

With the launch of Search.xxx, ICM Registry continues its mission to make responsible online adult content accessible to adults. Today, with more than 240,000 unique .XXX domain names under management, ICM's launch of Search.xxx is giving consumers a reliable and trusted portal to porn.

"ICM Registry has worked for more than a decade to build .XXX into a globally accepted place for responsible adult online entertainment," said Stuart Lawley, CEO of ICM Registry. "With a search engine dedicated to helping people find precisely what they want amid millions of pages of content, we're providing an entirely new adult content experience in a safe, privacy protected and trusted environment."

Search.xxx works just like popular search engines, except while some search engines reportedly de-rank adult sites in order to filter adult content out of regular searches, our new search engine helps consumers accurately find and enjoy all manner of porn – because it searches only .XXX domain-based porn. With more than 21 million pages of .XXX content crawled, no matter what consumers are looking for, Search.xxx allows for safe and effective searching for any fetish or genre, across multiple languages and sexual orientations.

Search.xxx stands apart from other search engines because it was built on a foundation of discretion and peace of mind. All .XXX sites contained within Search.xxx are Malware scanned daily by McAfee and each site comes with a MetaCert electronic Family Safety label making it easier for users, organizations and parents to adjust browser settings to restrict access to websites labeled as adult oriented content.

"We are able to offer millions of pages of .XXX content on a platform that is responsible and user friendly," Lawley said. "This is a safer, responsible environment where users aren't subjected to potentially annoying images and offers that plague some porn portals. The site is also free of pop ups, pop unders and other unwelcome distractions. It's just a better user experience."

Users can access the search engine through their mobile or desktop browsers. It is a free service with no downloads required or accounts to set up, and no need to provide any personally identifying information. After the user verifies that they are over 18 years old, they are presented with an easy to use interface and customizable environment. Consumers can set preferences including language and sexual orientation, and they can start searching, including through the use of up to 50 popular categories. Once the user finds a site that interests them, they simply click on the chosen URL and are directed to the chosen site.

ICM Registry launched .XXX as the world's only internet TLD dedicated to online adult entertainment in December 2011. In doing so, the company pioneered industry-leading best practices to create a safe place for consumers to interact with online adult entertainment. The availability of the domain further created a fair and easy way for individuals and trademarked brands to protect against undesired use of their names with a rapid takedown and dispute process. Under new rules finalized in 2011, ICANN, the governing body for Internet names and numbers, began accepting applications for new domain extensions. ICM's applications for three additional adult entertainment-related TLDs — .SEX, .PORN and .ADULT are currently under review.

About ICM Registry:
ICM Registry LLC, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011. ICM Registry provides the management and supporting infrastructure for this extension offered via registrars around the world.

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