WWE® Appoints Burst Media as UK Online Ad Sales Partner
LONDON, September 6, 2011 /PRNewswire/ --
WWE has appointed Burst Media to exclusively represent all online advertising sales for WWE.com in the UK, effective immediately.
The agreement allows Burst Media to place highly targeted, premium advertising on WWE.com, which attracts more than 434K monthly unique users from the UK alone (comScore, March 2011).
Burst Media is a leading online sales house matching targeted internet audiences with premium and performance advertisers. Burst Media also represents Grooveshark.com, SonyMusic.co.uk, Reevoo.com and more than a dozen other premium entertainment websites.
"The Burst team is delighted to represent WWE.com," said Ian Woolley, Managing Director, UK & Europe for Burst Media. "The site delivers a massive audience that regularly consumes exciting content and advertisers who target this dedicated online base will reach WWE and entertainment enthusiasts when they are most engaged."
Dominic Hayes, Senior Vice President and Managing Director of WWE International added, "Burst Media will deliver a variety of innovative ad formats and creative rich media to maintain and enhance the exciting appeal and gold standard of WWE.com."
Notes to Editors
About Burst Media: Founded in 1995, Burst Media represents thousands of independent web publishers. Through a select group of vertical channels, built around areas of specific interest, Burst connects advertisers with audiences across the web's most dynamic communities in a social, engaging way. A wholly owned subsidiary of blinkx PLC (BLNX:L AIM), Burst is headquartered in Burlington, Massachusetts, with sales offices throughout the United States and in the UK. Visit http://burstmedia.com or call +1(781)852-5200 for more information.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Additional information on WWE can be found at wwe.com and corporate.wwe.com.
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