Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Wunelli Analysis Finds Speed Cameras May Create Bad Driving Behaviour


News provided by

Wunelli, a LexisNexis company

27 Oct, 2015, 08:00 GMT

Share this article

Share toX

Share this article

Share toX

LONDON, October 27, 2015 /PRNewswire/ --

New analysis reveals the hard braking black spots created across the UK  

http://www.wunelli.co.uk

Using more than 1 billion miles of driving behaviour data*, Wunelli, a LexisNexis company, has revealed the most frequent braking black spots across the UK created by speed cameras, based on motorists braking excessively just before speed cameras to avoid being caught. 80% of all the UK speed cameras investigated had hard braking activity, with braking increasing six fold on average at these locations. Wunelli defines a hard braking event as a change in speed of 6.5+ mph over a 1-second timeperiod, which is enough to propell a bag on the passenger seat into the footwell.

Speed Camera Sites with most hard braking events in the UK**   

  

    
  Camera         Location   Number of hard  Number of hard   x-Fold       Percentage
                                 braking      braking events  Increase  (Within 50m divided
                               events within   within 50-100m             by within 50-100m)  
                               50m of camera     of camera                                                                       
          M4,Eastbound, near                                       
          Boston Manor train     
     3297 station, London          57               5           11            1140
         
          Rochdale Road,
          Middleton,
          Manchester.
    2362  South of the             43               4           11            1075
          M62 and north of
          Slattocks Link Road
          (A627M) 
                                                                                                                                                                 
          Leighton Buzzard
    3322  Rd (A4146),north out     31               4            8             775
          of Hemel Hempstead
          just past Piccotts
          End.                                                                                                                                                                     
          
          B5206, Shevington,
    1351  Wigan. North out         40               7            6             571
          of Shevington on the
          B5206

          Iver Ln (B470),
    3280  Uxbridge, Middlesex,     39               8            5             488
          near Hayes, London.
          Just past Palmer's
          Moor Lane                                                                                                                                                                 
          
          Garstang Rd,
    3172  Bilsborrow, Preston      33               7            5             471
          
          Chester Road
    3865  (A556), Mare,
          Knutsford, Cheshire      94              20            5             470

          A4010, High
    1845  Wycombe                  86              24            4             358

          Western Avenue
          (A40),
    5158  Ruslip, West of
          A4180 junction          261              79            3             330
          
          Watergate Bank,
    3079  Consett Road
          (A692), Gateshead        29              10            3             290

Wunelli's key findings relating to speeding: 

  • 80% of the UK speed cameras investigated are creating braking black spots
  • Motorists hard braking activity increases on average by 689% at these locations
  • Women exceed the speed limit 12% less than men and hard brake 11% less
  • Motorists are most likely to speed at 5:59 am and least likely to speed at 5:16 pm
  • Motorists driving in 30 mph zones are found to be speeding 12% of the time and at least 18% over the speed limit
  • Motorists in Caithness speed 36% of the time, whilst motorists in Greater London only speed 8% of the time
  • A 30% reduction in speeding is achieved by  those provided with feedback via personal dashboards or smartphone devices

The Wunelli analysis also identified that drivers of 4WD gold estate cars are typically the safest drivers as determined by fewest speeding, braking and claims events.

Paul Stacy, Founding Director, Wunelli said: "These findings question whether speed cameras are serving their purpose as a road safety tool or whether they are instead encouraging poor driving behaviour.

"The breadth and depth of data Wunelli can now aggregate and study means driving behaviour analysis is now possible on a range of vehicle factors, if you wanted to identify which car driver is least likely to be involved in an accident based on the driving behaviour we have recorded, they would be the owner of an estate car, gold colour, 4 wheel drive and about £10k in value. Of course, that's not to say gold-coloured 4WD estate owners are all safe drivers."

The analysis also uncovered that residential roads (under 40mph) have significantly more accidents per mile than roads with higher speed limits. This type of information is not only hugely valuable to insurers but immensely important for motor manufacturers and the designers of the cars and the road networks of the future.

Ash Hassib, SVP and GM, Auto and Home Insurance, LexisNexis Risk Solutions, adds, "We have collected over a billion miles of driving behaviour data, and our analysis has provided some extremely important insights. We are building upon these insights to show the potentially dangerous effects of certain speed deterrents on driving behaviour as speeding drivers take erratic measures, such as braking harshly, to avoid being penalised.

"This supports the theory of accidents being 'wake up calls' to drivers to take more care and proof that a carrot rather than a stick approach works in improving driving behaviour."

* Wunelli's analysis of driving data collected over three years (2011-2014), includes 8,809 separate journeys in 5,353 vehicles.

**The table shows where the most hard braking events occur near speed camera sites in the UK, based on the number of hard braking events recorded within 50 metres of the speed camera in comparison with the number of hard braking events recorded within 50-100 metres of the speed camera.

The analysis was based on Speed Camera location data of 2012.The results are of over 5500 cameras analysed by Wunelli, the 10 speed cameras were selected on the following criteria:

  • Camera was not a red light camera nor at a railway level crossing
  • Braking events near the camera had a low propensity to be caused by other local features, such as side streets, intersections
  • There was a significantly higher proportion of braking events within 0-50m of the camera compared to 50-100m of the camera (Braking event cluster)
  • More than 25 braking events were recorded within 50m of the camera

NOTES TO EDITORS: 

Wunelli 

Working closely with all major software houses, today, Wunelli provides a complete end-to-end solution to enable insurers and brokers to offer telematics-based motor insurance products, in a fast, efficient and cost-effective manner.

Whether it is hard-wired, OBD2 or smartphone solution, Wunelli offers a completely outsourced solution or an integrated package that links telematics to existing internal systems.

LexisNexis Risk Solutions 

LexisNexis Risk Solutions is a leader in providing essential information that helps customers across industries and government predict, assess and manage risk. Combining cutting-edge technology, unique data and advanced analytics, LexisNexis Risk Solutions provides products and services that address evolving client needs in the risk sector while upholding the highest standards of security and privacy. LexisNexis Risk Solutions is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries. http://www.lexisnexis.com/risk/

For further media information, please contact Alison Reeson or Ally Redding at HSL on +44(0)208-9779132 or at wunelli@harrisonsadler.com.

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.