LONDON, June 30, 2011 /PRNewswire/ --

- The Ultimate Trip of a Lifetime or £5,000 Cash is up for Grabs

- With Photo

Church & Dwight, Co., Inc.,makers of Arm & Hammer, the leading baking soda toothpaste brand, announced the launch of their 'WOW us to win!' competition. One lucky grand prize winner will receive the choice of the ultimate trip of a lifetime or £5,000 cash to spend as they wish. There are also 12 weekly prizes up for grabs by entering or even just voting for your favourite WOW.

Arm & Hammer toothpaste provides a deep cleaning WOW experience to its users, and now they are looking to see what WOWs you. To enter, visit http://www.facebook.com/armandhammer and upload your WOW video or photo of a "WOW" moment or anything that has made you say "WOW."

One grand prize winner will choose from seven ultimate trip packages: Skywalk the Grand Canyon, Safari in South Africa, Glitz and Glam of Monte Carlo, Desert Sun & Snow in Dubai, Swim with Dolphins in Mexico, Need for Speed in Orlando, Water Rafting in Slovenia or £5,000 cash.

The 12 weekly prizes consist of: a Day out at the races, Golf Lessons with a PGA pro, Spa Day, London Hotel and Theatre Break, Hands-on Cookery Lesson, eBook Reader, Leather Holdall, Digital Camera, Weekend Break in a Pub, Weekend Escape at a choice of locations, Ultimate Driving Experience or Lads Night In Pack delivered to your door.

The start day for entries is 01/06/2011 and the competition closes at midnight on 31/08/2011.

The winner will be chosen by Katie Hill, Arm & Hammer ambassador, from a shortlist of eight favourites voted by the general public. The prize drawing is open to UK residents, excluding Isle of Man and the Channel Islands, who are aged 18 and over. No purchase necessary to enter. Please visit http://www.facebook.com/armandhammer for full terms and conditions.

Arm & Hammer

Arm & Hammer is a premium, high performance toothpaste brand that uses the unique properties of Baking Soda to clean and whiten teeth. The exclusive Crystal Clean™ baking soda technology is a high-performance deep cleaning ingredient. The latest toothpaste, Brilliant Sparkle Gel, contains Crystal Clean™ technology which disrupts plaque and removes up to 88% more plaque than a leading toothpaste in a single brushing session. Arm & Hammer Enamel Care™ Whitening and Sensitive are the only toothpastes that contain the patented groundbreaking Liquid Calcium® technology, which has revolutionised the way we can all care for our teeth.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk .

For additional information, please visit the Arm & Hammer website: http://www.armandhammer.co.uk or contact the Arm & Hammer Press Office.

Press Office:
Ann-Marie Bannan
Tel: +44(0)207-908-6496
Email: abannan@lexispr.com

SOURCE Arm & Hammer