World's Top Aerial Performers Achieve a GUINNESS WORLD RECORDS™ title at History-Making Event in London
24 Jun, 2015, 23:46 BST
LONDON, June 24, 2015 /PRNewswire/ --
The "Mace Spirit of Adventure" global aerial performance team tonight made history in London by breaking the GUINNESS WORLD RECORDS title for the 'Most people performing aerial silks' with over 25 dancers performing a synchronised routine in the air.
(Photo: http://photos.prnewswire.com/prnh/20150624/225565 )
With the average number of simultaneous aerial performers usually between 2 and 5, tonight's performance of over 25 dancers performing over five minutes of synchronized aerial silks is a significant first for the art form.
The performance took place tonight at Old Billingsgate in London to celebrate the 25th anniversary of international consultancy and construction company, Mace. The company, famous for building The Shard and delivering the London 2012 Olympic and Paralympic Games, brought together a hand-picked team of top professional aerial performers from all over the world to form the "Mace Spirit of Adventure" aerial performance team.
Mark Reynolds, Chief Executive at Mace said: "We are delighted to announce the achievement of a Guinness World Records title for the Mace 'Spirit of Adventure' aerial performance team. Mace is a company that thrives on adventure, challenge and opportunity. We have a track record of doing things bolder and better when delivering our projects such as The Shard in London and tonight we brought this to life at our 25th anniversary event."
Adam Blackwood, Creative Director of UK top-25 event management consultancy Private Drama, explained: "We are thrilled to achieve a Guinness World Records title tonight and conceive and produce yet another world-first for Mace, a company at the helm of some of the world's most iconic structures. Aerial Dance was an obvious choice for us to highlight the story they have to share on their 25th anniversary, while simultaneously elevating the breathtaking and dramatic artform of Aerial Silks by achieving A Guinness World Records title on the day."
Aerial dance has seen a huge surge in popularity recently across the world both as a fitness method and as a performing art in its own right, with celebrities such as Gwyneth Paltrow enjoying its many benefits.
The Video News Release can be viewed and downloaded here.
The 90 second B-roll can be downloaded here.
Live images are available via this FTP link.
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About Mace:
Mace is an international consultancy and construction company employing over 4,600 people, across five continents with a turnover of £1.49bn. Mace's business is programme and project management, cost consultancy, construction delivery and facilities management and is truly multi-disciplinary with services spanning the entire property and infrastructure lifecycle.
Mace has three strategic sectors serving clients in the private, public and infrastructure sectors and five strategic hubs in Europe, Middle East & North Africa, the Americas, Asia Pacific and Sub-Sahara Africa that service over 70 countries. For more information visit: http://www.macegroup.com
About Private Drama
Founded in 1996 by RADA-trained Adam Blackwood, Private Drama today is within the UK's top-25 events management agencies, producing cutting-edge, high-concept, premium-calibre events for private and corporate clients. The consultancy is renowned for its innovative ideas creating first and 'only's such as the first offsite performance of the Royal Opera House's production of Carmen, the first concert by the Berlin Philharmonic Orchestra in a Unesco World Heritage Site in Potsdam, and, of course, the Mace 25 "Spirit of Adventure" celebration, which set a Guinness World Record in 'Most People Performing Aerial Silks'. Private Drama has been and remains an outspoken champion of the performing arts for theatrical storytelling for corporate and private events.
Mace media contact:
Shirin Iqbal shirin.iqbal@macegroup.com +44(0)20-3522-3203 / +44(0)7881-091-396
SOURCE Mace