World's Largest Golf Club & Spa Resort Creates World's Biggest QR Code

- New initiative unveiled by Mission Hills China to promote sustainable eco-tourism

SHENZHEN, China, Jan. 28, 2013 /PRNewswire/ -- Some 2,000 employees of luxury golf and spa resort Mission Hills came together today to form the largest human QR Code in an effort to promote sustainable tourism as a global reality.

(Photo: http://photos.prnewswire.com/prnh/20130128/CN49013 )

The gigantic real life QR Code was created by staff holding umbrellas at the Mission Hills driving range in Shenzhen, China. The photo, taken from a height of 270 feet, is readable by a QR scanner and takes smartphone users to a campaign website promoting sustainable eco-tourism.

Mission Hills has invested some US$50 million for the implementation of an environmental sustainability program that encompasses everything from air quality monitoring to energy, water, waste, and carbon emissions management in an effort to prove that modern day golf course management can go hand in hand with eco-tourism development and environmental protection and sustainability.

Speaking about the initiative, Dr. Ken Chu, Chairman and CEO of Mission Hills Group, said, "We are committed to building a sustainable and environmentally responsible leisure and tourism business that makes a positive economic, cultural and environmental impact on the local community and region. It is encouraging to see how businesses, destinations, and organizations from around the globe are setting new standards and achievements in sustainable tourism."

"At Mission Hills, we are working interminably to improve our sustainability, ecological and environmental records and contributions. We have a good story to tell and want to do so in a way that is both entertaining and engaging for the world to see," continued Chu.

To promote eco-tourism and in celebration of Mission Hills' 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort, Hainan. When users scan the QR Code, they will be directed to a campaign website to answer three questions related to eco-tourism. Those who answer correctly will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.

For details and photos regarding the human QR Code, please visit http://www.missionhillschina.com/qr/ or click the link for the QR Code: http://www.missionhillschina.com/images/mhqrcode.jpg

For further information, please contact:
Ms. Sundi Shi
Mission Hills China
Tel: (86 755) 2802 0888 Ext. 36022
Email: sundishi@missionhillschina.com