LONDON, July 1, 2011 /PRNewswire/ --
Despite a depressed market for most areas of consumer retail, the technology sector has continued to move forward with strength. Personal gadgets have very much proved the flavour of the month, with eReaders, tablet computers, games consoles and of course mobile phones at the forefront.
Innovation has played a part in this; consumers are now enjoying benefits of technology that only a decade ago remained firmly in the realm of science fiction, such as language translator applications for mobile phones. Marketing has also had a part to play, with technology product launches now as much of an event as film premieres. Apple have proved the undisputed king of creating product-related hype and theirs is an example that many companies are catching on to.
If the industry has proved exiting in the past year, things look even more so going forward. Cloud computing, whereby content and applications are stored via the web to increase computer performance, is bearing some tantalising fruit. With the first cloud computing laptop will be out soon and Apple due to launch a cloud computing service for iTunes, the full benefits of this breakthrough technology are beginning to be realised. Meanwhile, new business software continues to increase efficiency and improve profitability as a result, particularly in terms of accurate accounting systems and automated servicing.
The World Finance Technology Awards 2011 addresses the key sectors for this industry, awarding the companies who have demonstrated an edge over their competition and continue to innovate, improving our lives in the process.
More information about the winners of the Technology awards can be found in the July August edition of World Finance magazine. Alternatively, to view a list of winner visit: http://www.worldfinance.com/winners_articles.php?article_id=2031
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SOURCE World Finance