-- David Cameron announced the closing of the first deal for the joint venture between the British company BlueCube and the Brazilian company Nöra, during the seminar on the upcoming major sporting events in Rio de Janeiro
SAO PAULO, Sept. 28, 2012 /PRNewswire/ -- The experience of hosting major sporting events yields business abroad for the British. David Cameron is in Brazil and participated in the Seminar Hosting Major Sporting Events in Rio de Janeiro. The purpose of the event is to strengthen relationship with the country that will be hosting the next World Cup and Olympic Games. One of the British companies that is already successful in the Brazilian market is BlueCube, who provides the seats for major international sports arenas, such as the new Olympic Stadium in London, Wembley Stadium, and Soccer City in South Africa, among others. In order to operate in the country, the company established a joint venture with the Brazilian Nöra specializing in corporate furniture.
The partnership has already yielded results that were announced during the speech by David Cameron during the event. Nöra BlueCube won the bid to supply 64,000 seats for the Castelão Stadium that will host the World Cup games in the city of Fortaleza. The company is also in the bid to supply to other arenas for the World Cup and Olympic Games in Rio. In all, Brazil will require 1.3 million seats for the sports centers that will be hosting these major events.
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