Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

WORLD CLASS: What's the Most Popular Cocktail in the World Right Now?


News provided by

WORLD CLASS

08 May, 2018, 10:28 GMT

Share this article

Share toX

Share this article

Share toX

LONDON, May 8, 2018 /PRNewswire/ --

World Cocktail Day (May 13, 2018) is upon us - and with it some interesting new discoveries about which drinks are currently in vogue. And the latest research couldn't be timelier - with cocktail consumption on the rise around the world.

This image opens in the lightbox
A survey by World Class revealed the Bulleit Old Fashioned is the most popular cocktail in bars for World Cocktail Day (PRNewsfoto/WORLD CLASS)
This image opens in the lightbox
World Class Bartender of the Year Kailtyn Stewart discusses the most popular cocktails in bars for World Cocktail Day (PRNewsfoto/WORLD CLASS)
This image opens in the lightbox This image opens in the lightbox

     (Photo: https://mma.prnewswire.com/media/688309/Bulleit_Old_Fashioned.jpg )

     (Photo: https://mma.prnewswire.com/media/688310/Kailtyn_Stewart.jpg )

The 'Old Fashioned' has been revealed by the world's largest producer of spirits, Diageo, as the most popular drink being ordered in bars right now, according to a survey of the world's best bartenders.

Ordered by James Bond himself in Thunderball, it's made by mixing sugar with bitters, a generous glug of bourbon whiskey, like Bulleit bourbon, and a twist of citrus rind. It's traditionally served in a short tumbler called an 'Old Fashioned glass' - hence the name. And now it's been crowned the consumer cocktail of choice.

Diageo World Class recently carried out this far-reaching survey of the consumer preferences, in time for World Cocktail Day 2018. No stone was left unturned in finding out cocktail secrets from behind bars across the globe with respondents from a vast mix of countries, including: Puerto Rico, Portugal, Greece, Norway, Iceland, UAE, Beirut, USA, Canada, Hong Kong and the Philippines.

Hot on the heels of the Old Fashioned is the Italian dark horse 'Negroni' - made with one-part Tanqueray No.TEN gin, one-part vermouth rosso, one-part Italian aperitif and garnished with orange peel.

Old Fashioned and Negroni's retro charm is all part of a cocktail revolution that's taking the world by storm. In the latest IWSR report, beer volumes fell 1.8% around the world, and wine sales dipped by 0.08% (IWSR drinks market analysis 2016). But sales of spirits like gin and whisky, are on the up. And it's the millennials that are leading the cocktail charge, with almost 9 out of 10 (88%) younger drinkers enjoying mixed drinks on a night out (Cellar Trends). And that's because, according to World Class Bartender of the Year 2017 Kaitlyn Stewart, consumers no longer see cocktails as an afterthought.

"The Old Fashioned and Negroni are classic cocktails that have stood the test of time. There are countless variations, but when executed perfectly in any bar around the world, they always taste exactly how you want them too," says Stewart.

Whisky Sour, Margarita and Moscow Mule are next, when it comes to consumers' current likes. Espresso Martini, Daiquiri, Dry Martini, Tom Collins and Manhattan also squeezed their way into the top 10 favourites list.

"Any of the top cocktails can easily be made at home. There tends to be three ingredient recipes that any home bartender can attempt with ease. Simply stocking quality products like Johnnie Walker Black Label whisky, Ketel One Vodka, Zacapa Rum or a quality single malt whisky like Talisker in your home bar, will have you a third of the way to success!" adds Stewart.

"We surveyed the world's best bartenders from the four corners of the globe and it is incredible to see the renaissance of these important and timeless cocktails picking up pace everywhere," says Global Cocktailian, Lauren Mote. "The cocktail revolution is here and It is time to embrace it!".

Old Fashioned 

2oz Bulleit Bourbon

4 dashes Angostura Bitters

1 sugar cube

1 orange peel

22.6 grams of alcohol (according to ml of the serve)

Negroni  

0.75oz Tanqueray NO. TEN Gin

0.75oz Italian liqueur

0.75oz Sweet Vermouth

14.4 grams of alcohol (according to ml of the serve)

Whisky Sour  

1.5oz Johnnie Walker Black Whisky

0.75oz lemon Juice

0.5oz simple syrup (1:1 ratio)

1 Egg white

2 Dashes Angostura Bitters

14.5 grams of alcohol (according to ml of the serve)

Margarita  

1.5oz Don Julio Blanco Tequila

0.5oz orange liqueur

0.75oz lime juice

0.25oz simple syrup (1:1 ratio)

salt rim (optional)

17.1 grams of alcohol (according to ml of the serve)

Moscow Mule  

1.5oz Cîroc Vodka

0.5oz lime juice

3.5oz ginger beer

14.2 grams of alcohol (according to ml of the serve)

Espresso Martini  

1.5oz Ketel One Vodka

0.5oz coffee liqueur

1oz cold brew coffee

0.5oz simple syrup (1:1 ratio)

16.6 grams of alcohol (according to ml of the serve)

Daiquiri  

2oz Zacapa Rum

1oz lime juice

0.75oz simple syrup (1:1 ratio)

18.9 grams of alcohol (according to ml of the serve)

Dry Martini  

2oz Tanqueray NO. TEN Gin

0.25oz Dry Vermouth

1 dash orange bitters

21.3 grams of alcohol (according to ml of the serve)

Tom Collins 

1.5oz Tanqueray NO. TEN Gin

0.5oz lime juice

0.25oz lemon Juice

0.25oz simple syrup

top with soda

15.3 grams of alcohol (according to ml of the serve)

Manhattan  

1.5oz Bulleit Rye Whiskey  

0.5oz Sweet Vermouth

2 dashes Angostura Bitters

1 dash orange bitters

16.7 grams of alcohol (according to ml of the serve)

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.