LONDON, February 9, 2015 /PRNewswire/ --
Educational Materials to Reach Over 1,500 Schools and Colleges
The World Branding Forum (WBF) today announced that it is to support the innovative education programme at the Museum of Brands, Packaging and Advertising.
The involvement of the World Branding Forum enables the Museum to provide quality learning experiences to students attending education sessions in the museum each year. In 2014, the museum had over 10,000 students attending sessions. One of London's top tourist attractions, the museum receives over 40,000 visitors annually.
"We are pleased to support new educational resources for the Museum. This is also an opportunity for us to work together with a successful charity that celebrates the best of British brands. The sponsorship fits in well with one of our core values of brand education," said Peter Pek, Chief Executive of the World Branding Forum.
The Museum of Brands houses a unique, nationally significant collection of everyday ephemera: food, drink and household products spanning 150 years of British consumer culture. Open six days a week to a diverse audience, the Museum's core aim is to increase access to the collection and develop learning opportunities. The Museum is a UK registered charity, self-funded through admissions, retail, venue hire and sponsorship.
Funding from the World Branding Forum will allow for educational materials to reach over 1,500 London schools and colleges.
"Sponsorship from the World Branding Forum enables the Museum to expand and improve its educational services. These include taught sessions targeting different age groups as well as twelve subject worksheets focusing on graphic design, marketing, branding and business studies," said Chris Griffin, Chief Executive Officer of the Museum of Brands.
A non-profit organisation, the WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. It is also involved with research and development, the implementation of standards, best practice guidelines and tools, as well as other branding initiatives.
Its recognition programme, the World Branding Awards, will be presented in March in Paris. The awards recognise some of the best global and national brands for their work and achievements. Winners are judged through four streams: brand valuation, consumer market research, public online voting, and voting by the World Branding Forum's Advisory Council.
The World Branding Awards trophy is on display at the Museum.
For more information, visit brandingforum.org.
World Branding Forum
Hudson House, 8 Tavistock Street, London WC2E 7PP
About the World Branding Forum
The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to provide benefit to all those involved in the branding community, including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. In particular, the organisation's objectives are to advance the standards, skills and education of all those involved in the branding and related industries. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.
About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum, a registered global non-profit organisation. Scheduled to be held in Paris on 24 March 2015, the awards will see some of the world's best brands recognised for their work and achievements. There are two major categories of awards: the Global Awards are awarded to international brands, while the National Awards are awarded to brands that are household names in their country of origin. For more information, visit awards.brandingforum.org.
SOURCE World Branding Forum