TEL AVIV and LONDON, November 11, 2014 /PRNewswire/ --
Woobi to exhibit at Apps World November 13-14 in London, and G-Star November 20-22 in Korea
Woobi, the leader in bespoke advertising solutions for social and mobile games, will be exhibiting at two leading international events during the course of the next couple of weeks, including the Apps World Exhibition November 13-14 in London, and G-Star's Global Game Exhibition November 20-22 in Korea.
Woobi will be showcasing its newest developments in native advertising solutions for desktop, social and mobile games, including its recently released Dynamic Mindset Advertising (DMA™) platform which seamlessly integrates ad content into games. This patent-pending technology focuses on displaying the right content to the right user while at the right mindset, thus determining not only which content to display when, but just as important when not to display an ad as to not interrupt the user's experience. Woobi's global interaction through these exhibitions further enhances the company's international reach, which expands to over 130 countries through Woobi's ability to offer multi-lingual and localised content.
Woobi specializes in the development of scalable advertising solutions for web, social and mobile games. By utilising and combining machine learning algorithms and user profiling, Woobi's recently released DMA™ platform determines the correct time to display relevant and bespoke advertising content while not interrupting the user's experience. Since its launch, the platform has produced significant increases in engagement and conversion rates, together with a rise in users' game play session length and life time value, cementing Woobi's leading market position with key publishers and advertisers; all while ensuring a best-in-class experience to end users.