BAD ZURZACH, Switzerland, March 3, 2016 /PRNewswire/ --
- Bigger is no longer better - women across generations desire a youthful natural 'perky' look
- Italians and Poles are most breast confident vs. Brits who are most unsatisfied
- Breast and body confidence is affecting career paths across Europe
- Younger women want killer cleavage vs. older generation who desire lift to enhance natural curves
Triumph, the makers of lingerie since 1886, has revealed the findings of a new pan-European study - the Triumph Female Confidence Report - into female breast confidence.
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Of the countries surveyed (Germany, France, Italy, UK, Denmark, Poland), women's biggest anxieties with their breasts are with perkiness (40%), size (34%), shape (32%) and cleavage (29%). Across all countries there is a consistent level of unhappiness with breasts, with 1 in 3 women in the UK and France being less satisfied overall.French, Danish, Italian and German women gain confidence with age, while Polish and British women stay consistently dissatisfied over time.
Concerned with loss of volume, perkiness and shape - Triumph has developed Magic Boost™ - helping women to reclaim their shape with a little Triumph magic. A collection of three customised fitting bras, the range includes the'Lift-Up', 'Push-Up' and Shape-Up'. Each style features the award-winning soft touch flexible Magic Wire™, for unparalleled comfort and fit.
Younger women (18-29) crave cleavage; 30-50s desire perkiness, with nearly half (45%) of women in their 40s - over a third (41%) of women in their 30s are unhappy with their décolletage. A shocking less than 1 in 2 women in their 30s and 40s feel positive about their bodies.
While motherhood boosts confidence, 40% of mums are less happy with their breasts, with 63% admitting that their breasts sag post childbirth.
The research found that although 7 in 10 say they feel more confident when they're wearing a good fitting bra, astonishingly only 6 in 10 know their size and, only a third have been fitted in the last year.
Women in Italy (69%) put the most effort into finding the right bra in addition to knowing their size and getting regular fittings, and, consequently reap the biggest rewards in the breast confidence stakes.
In 2016, the Triumph mission is to help 1.5 million women worldwide 'find the one' perfectly fitting bra for them and reclaim their shape. Visit findtheone.triumph.com to book an appointment now.
SOURCE Triumph lingerie