BEIJING, Jan. 30, 2014 /PRNewswire/ -- 31st January 2014 is the Lunar New Year of the Horse, also known as Chinese New Year. For Chinese people all over the world, Chinese New Year is the most important festival of the year.
Tasting delicious food, listening to music, watching parades, enjoying lantern shows and appreciating exhibitions… "Happy New Year 2014" brings the world a full range of visual, auditory and gustatory experiences of Chinese New Year.
The prelude of overseas "Happy New Year 2014" activities is slowly opening around the world. "Happy Lunar New Year" is a large-scale global cultural event. The "Happy Lunar New Year" campaign promotes the concept of "happiness," "harmony," "sharing" and "blessing" and highlights the theme of "Happy New Year, Harmonious World," which fully embodies the good wishes of the Chinese nation and adequately reflects the heartfelt wishes of people around the world.
Spring Festival is the most solemn festival in the Chinese nation for over thousands of years. It implies unity, renewal, and the harmony and interaction between individuals, families and societies, which is the core of cultural genes and an important carrier of Chinese culture, seeping through the heart of every Chinese people. "Happy New Year" brings the Spring Festival fair, parade, festival party, folk performances, exhibitions, film exhibitions, knowledge contests, concerts, fashion shows, animation contests and other celebration activities, which offers the world a big stage to understand contemporary China, Chinese culture and Chinese people. The Ministry of Culture and the whole community sincerely invite friends around the world to gather together to celebrate and enjoy the Lunar New Year, experience Chinese culture and the joy and blessings from the East.
Chinese Lunar New Year is a celebration for the nature, a celebration for the family, as well as a celebration and aspiration for the world harmony.
SOURCE China Digital Culture Group under the Ministry of Culture