WISeKey Appoints Philippe Pascal to its Advisory Committee to Foster its Brand Protection Strategy for Luxury Goods

GENEVA, January 9, 2012 /PRNewswire/ --

WISeKey announces the appointment of Mr. Philippe Pascal to its Advisory Committee. The committee provides advice to the Company's senior management regarding matters of strategic business development and future revenue growth.

Philippe Pascal headed LVMH Moët Hennessy Louis Vuitton watches and jewelry activities since 2001 and lately served as Advisor to the Chairman Bernard Arnault. Prior to this, Mr. Pascal was president of Moët Hennessy, the wines and spirits division of LVMH. Thanks to his knowledge of the luxury sector, his discipline and creativity, Mr. Pascal contributed to the growth and enhanced identity and prestige of each brand in the division.

"Philippe Pascal joining WISeKey's strategic advisory board will radically boost our luxury industry insight to advance our digital brand management business. WISeAuthentic® is a pioneering solution that defends against counterfeit products entering the global market. It saw an astonishingly successful deployment with several leading watch manufacturers including two LVMH brands," said Carlos Moreira, Founder and CEO of WISeKey.

"As you develop a luxury brand, as I did for all these years, protection of that brand becomes strategically important: I have been supervising some of the world's most prestigious luxury and consumer brands for more than 20 years, and now I have the pleasure to bring part of this experience to the WISeKey Advisory Committee," said Mr. Pascal.

About WISeKey

WISeKey is a leading information security and identity management company, providing specialized technologies for data protection, effective identification and authentication of people or objects to ensure secured communications and transactions without compromising trust.

More information:

WISeKey Advisory Committee: http://www.presseportal.ch/go2/AdvisoryCommittee

WISeAuthentic: http://www.wiseauthentic.com/

Contact:
WISeKey SA
Eileen Weinberg
Marketing and Communications
E-Mail: eweinber@wisekey.com
Tel.: +41-22-594-30-00