LONDON, January 17, 2012 /PRNewswire/ --
Leading jobs board, reed.co.uk, launched a major multi-channel advertising campaign during Sunday night's Dancing on Ice, as it revealed the winner of its 'Who's hired? You decide' competition.
The winning ad, called 'Super Reed' and featuring a job-wielding superhero, was chosen by the public via an online vote. It beat five other shortlisted commercials after reed.co.uk invited 20 up-and-coming film directors to create a 30 second ad, based on the company's established 'Love Mondays' campaign message.
Voting took place from mid-December and was supported by a heavyweight digital push, including pre-roll video, social targeting and promotion across film and entertainment destinations. An extensive social media presence encouraged visitors to get behind their favourite ads and engage with the filmmakers on Facebook and Twitter. The public voting campaign captured substantial public support from the start, including votes from more than 100 countries and registered candidates seeking jobs in Kent, London jobs, Yorkshire and all across the UK.
'Super Reed' was made by director, Jonathan Brooks, and producer, Mat Laroche, alongside ex-Edinburgh fringe comedy trio, 'The Wogans'. Maths teacher, Adam Gutteridge, plays the superhero in the ad, which will play across all major terrestrial and satellite channels nationwide, including ITV1, Channel 4, Five, Sky and Freeview channels.
The winning team will receive a £10,000 cash prize and have the opportunity to work on future reed.co.uk projects with celebrated commercials and film director, Paul Weiland, whose team was behind the original 'Love Mondays' radio and outdoor campaign.
Martin Warnes, Managing Director of reed.co.uk, comments:
"reed.co.uk is all about giving people opportunities and we wanted this to sit at the heart of our latest campaign. We had six great commercials in the running, we've showcased some great creative talent, and now we're really excited to be working with the team behind Super Reed.
"Super Reed is bold, direct and memorable and we're confident it can set the reed.co.uk brand apart, boost awareness and help drive forward an even more effective service for our clients."
reed.co.uk ended 2011 with the launch of an all-new version of the website, including a completely new design, a range of new features and an overhauled job search.
As well as a range of improvements for jobseekers, the latest version of reed.co.uk includes a number of new features for recruiters, including branded 'Display jobs', bespoke company profiles, featuring video and other interactive content, and new targeted display advertising options.
reed.co.uk is the UK's leading online recruitment service. Owned by Reed Executive PLC, reed.co.uk enables jobseekers to search over 110,000 jobs from more than 8,000 recruiters across 42 industry sectors.
Registered jobseekers can receive email job alerts, save searches and make their details available to a range of recruiters, including Reed's network of trained recruitment consultants.
Recruiters of all types benefit from reed.co.uk's range of innovative online recruitment solutions, including: online job posting and applicant management; job posting with Guaranteed Response; CV Search; targeted branding and email services.
For press enquiries, please contact Lynn Cahillane or Mark Rhodes on +44(0)20-7067-4582.
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