LONDON, June 23, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce the successful migration of Winner to Playtech's new Multi-Balance wallet as part of Playtech's Information Management System, IMS, which has recently been chosen platform of the year at eGR B2B Awards.
Eliminating the use of multiple accounts for the various products, with the new single wallet players can enjoy a borderless multi-product experience across all products they are playing - including Casino, Bingo, Sports and Poker. Operators can track the gaming activity through a single backend - Playtech's IMS, making the financial data and gaming history of each player clearer across the entire player lifecycle.
Exclusive to Winner's wallet model is the ability to transfer funds across balances within games and products, allowing for intuitive cross-sell opportunities such as Game-specific bonuses and Free-spin bonuses. These targeted marketing activities will allow Winner to reap the benefits of the holistic financial view the new wallet offers, to increase their revenue through cross-promotion of games and products.
Tony Khatskevich, VP Cross Products, commented, "We are very proud to launch the new wallet with Winner. It provides operators with a holistic view which allows them to execute more targeted marketing efforts and an avenue to cross-sell across products and games. I am sure Winner will benefit from this wallet in maximising their player value."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in twelve countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Adam Kay, Head of Investor Relations
David Rydell / Olly Scott / Guy Scarborough