LONDON, June 27, 2013 /PRNewswire/ --
Award winning Pâtissier and Chocolatier Will Torrent has been revealed as the host of the 2013 Cake Awards, to be held at the Park Lane Hotel on 17th July. Having recently launched his debut book, Pâtisserie at Home, Will is also a judge for The Cake Awards, working with the other industry experts to decide the winners of the prestigious awards across categories such as Bake at Home Cake, Supermarket Cake and Tea Room Cake.
Host Will Torrent commented: "It's great to be a part of the inaugural Cake Awards - it's set to be a unique event that celebrates the very best British cakes. We tasted some delicious products during the judging process, so I'm looking forward to revealing the winners on 17th July."
Jane Milton, Co Founder of the Cake Awards said: "It's wonderful having Will as the host because he has such great knowledge of everything to do with cakes from specialist patissier to large scale producer, he knows exactly what each baker and cake maker has put into their products. His passion for the industry made him our perfect choice. It's going to be a great event and will really shine the spotlight on the very best cakes."
The Cake Awards are the only awards dedicated to recognising excellence in cake and are an opportunity for organisations to showcase their best products to the most respected figures in the industry. Judges including Bruce Langlands, Director of Food at Harrods, Eric Lanlard, Master Pâtissier and Allan Jenkins, Editor of Observer Food Monthly, put each product through a rigorous judging process to decide the shortlist and winners based on a strict criteria of excellent presentation, quality ingredients, recipe innovation, texture, taste and value.
The Cake Awards shortlist includes 20 of the UK's best cakes from the finest tea room slice to the myriad varieties on the shelves of supermarkets and the cakes people can make at home. Tesco's 'Free From' Chocolate Cupcakes, Morrisons' Heavenly Red Velvet Cake, Yauatcha's Chocolate and Raspberry Rose and United Biscuits', Jaffa Cakes - The Big One - have all made the shortlist and the winners will be revealed at the afternoon tea and awards ceremony on 17 July.
For tickets and event information visit http://www.thecakeawards.com
The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.
About the Cake Awards
The inaugural Cake Awards will take place on 17th July at London's Park Lane Hotel. Designed to celebrate the best in cake, the awards will recognise everything from Supermarket cakes, Tea Room cakes and the cake mixes you bake at home. The Cake Awards reward only those cakes - and their bakers - that stand up to the scrutiny of an elite panel of judges made up of some of the UKs most respected chefs, bakers and food industry experts.
About Jane Milton
Jane has 25 years commercial experience within the food and food marketing industries and has had a lot of exposure to bakery products throughout her career. Jane grew her own chocolate brownie brand and now works with retailers and manufacturers helping them find new products and markets and the manufacturers to produce them. Cakes and bakery remain a large part of her work and she also helps with strategy and systems on several food industry awards programmes.
About UBM Awards & Partnerships
UBM Awards & Partnerships is part of one of the largest event companies in the world. They create, design and deliver Awards ceremonies that reach thousands of people globally across every sector. Their Awards publicly celebrate excellence, highlighting what is best, what is effective and what is valued.
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UBM Awards & Partnerships
SOURCE The Cake Awards