Who Will You Challenge to #fishface for Earth Hour 2015?

LONDON, February 27, 2015 /PRNewswire/ --

WWF has teamed up with the Marine Stewardship Council (MSC) for Earth Hour to challenge people to support sustainable fishing and healthy oceans by sharing their #fishface on social media. By posting a #fishface photo in the run up to Earth Hour 2015, thousands of fish-faced 'Ocean Heroes' will help to raise awareness of sustainable fishing and spell out their support.

George Clark from the MSC, said: "We know that British consumers want sustainable fish in supermarkets and restaurants and last year the British public bought over £350 million of MSC labelled fish. #fishface is a fun way for each of us to show our support for sustainable fishing and build the demand for MSC labelled sustainable seafood."

To launch the campaign, students in over 30 MSC certified universities will be championing #fishface. 

The campaign peaks on Earth Hour on 28th March at 8:30pm and Ocean Heroes are being encouraged to celebrate by choosing MSC labelled fish and enjoying a candlelit dinner.  Earth Hour is the world's biggest celebration for our planet with hundreds of millions of people in 162 countries switching off their lights for one hour in a spectacular and symbolic display of support. It's a chance to take action to protect our planet - not just for one hour, but every day.

By making sustainable seafood choices when shopping or dining out, we can all contribute to the health of the oceans. By sharing a #fishface and choosing MSC labelled fish, shoppers are helping to improve fish stocks, reduce discards and start new research projects that minimise the impacts of fishing.

Earth Hour celebrity chef ambassador and #fishface supporter Tom Aikens said: "It's vitally important that as individuals we make sustainable seafood choices. #fishface is a fun way to raise awareness of how something as simple as choosing MSC can make a difference and fit into the bigger picture of healthy oceans. Earth Hour is a great reminder to us all to do our bit to protect the planet every day, which is why I've created a special Earth Hour MSC recipe for people to celebrate the hour."

wwf.org.uk/fishface