LONDON, March 8, 2013 /PRNewswire/ -- A survey carried out by one of the leading price comparison websites, PriceGrabber.co.uk reveals that Mother's Day has the 'marmite effect' i.e. you either love it or you hate it. Just under half, 41%, of the survey respondents answered when given the option, that Mother's Day is 'a very important date, as their Mum deserves to be spoilt'. 16% said, 'it was up there with birthdays and Christmas'. The rest, just under a third (28%) said, 'it's just another commercialised day to get you to buy things'; the remaining 15%, acknowledged that, they 'felt pressure to celebrate the date, as they didn't want to upset their Mum'.
Despite the mixed response to Mother's Day, just over half of the respondents (54%) said, 'they are going to spend the same as last year'. 12% even said, 'they would spend more'. When probed further, the 54% of those who said they would spend more, said, 'it was for personal reasons' and 17% said, 'it was because there are better deals around'. Positively, 17% of those who said they would splash more this year on Mother's Day said, 'it was due to "improved job security"'.
How we shop for Mother's Day is evolving; just under half, 48%, said that they will be buying from a bricks and mortar store. This is almost an even split with the remainder of whom 40% said they will be buying online, the remaining 12% on a tablet or smart phone. The survey also found that incentives for purchasing online, such as free shipping 31%, price cuts 31% and coupons 20%, all enticed consumers to buy Mother's Day gifts in this way.
Justin Sedgmond, Head of PriceGrabber.co.uk said, 'The popularity of online shopping comparison sites such as PriceGrabber® does make shopping, whatever the occasion, so much easier. It brings peace of mind that you won't stumble across the same product days later, at a better price. Also the broad range of products available on the site means that you can shop for Mum from your desk or out and about from your phone, which is invaluable when you don't have the time to get to the shops!'
Needing inspiration, PriceGrabber® recommends:
- NIKON, D3100, Black, SLR Digital Camera
- APPLE, iPod Nano, 16GB Blue, MP3 player
- UGG Boots, Ugg CONOR, Women's Mid Boots
- CATH KIDSON, pair of Large Green Polka Dot Spotty Dotty Mugs
- CHANEL Chance, Eau Tendre Perfume, 50ml
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PriceGrabber.co.uk and PriceGrabber.com are leading online shopping sites with more than 23 million monthly unique shopping users across its network of sites. At PriceGrabber.co.uk, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber.co.uk provides shoppers with the right product from the right merchant at the best price anytime, anywhere.
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