Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Where in the world did they learn that? 92% of adults struggle with Key Stage 3 level geography questions

This image opens in the lightbox

News provided by

Expedia.co.uk

12 Mar, 2019, 08:50 GMT

Share this article

Share toX

Share this article

Share toX

- New study from Expedia reveals that 92 per cent of Brits struggle to complete Key Stage 3 level geography questions[1]  

- Almost a third of Brits (29 per cent) can't identify France on a map, despite just being 21 miles away[2]

- Two thirds of adults (59 per cent) consider themselves to be well travelled – yet nearly half of Brits (47 per cent) struggle to distinguish the county of Devon

- A huge 71 per cent of Brits could not guess the capital of Canada

- With technology putting travel at our fingertips, Expedia, with help from former geography teacher and adventurer James Cracknell, is encouraging the nation to learn more about the world

LONDON, March 12, 2019 /PRNewswire/ -- One of the world's largest travel platforms, Expedia, has found that British adults aren't quite as a knowledgeable about the world as they think they are. A study asked both adults and children (aged 10-13) to complete questions based on Key Stage 3 level geography tests and revealed that in some cases, such as being able to identify France on a map, it was in fact the younger generation who fared better. In fact, almost a third of British adults (29 per cent) struggled to recognise our European neighbours, despite the country being just 21 miles away.

Almost two thirds of adults surveyed (59 per cent) consider themselves to be well travelled – yet ironically over half failed to recognise the great nations of Japan (52 per cent) and India (50 per cent), a country which is approximately 13 times bigger than the UK, on a map.

The average British adult has supposedly travelled to nine countries, but it seems that this is not reflected in our map reading. Whilst four in ten adults (40 per cent) were able to spot Argentina, one in ten (10 per cent) thought it was Brazil. The trickiest place to pinpoint is mountainous Austria, with 76 per cent of Brits struggling to correctly name the country.

Home to one of the seven wonders of the world, 59 per cent of Brits were unable to locate Egypt on a map, with the same number unable to find Turkey – despite both countries being popular holiday hotspots for UK tourists.

Capital city trivia was tricky for adults too as a quarter of Brits (25 per cent) thought Sydney is the capital of Australia. When asked to name the capital city of Canada, 71 per cent could not guess the right name, with over a quarter (27 per cent) incorrectly guessing Toronto.

With travel at our fingertips, especially domestic trips to local spots, there is a chance to broaden our minds as to what the world can offer. In fact, almost half of the nation (47 per cent) struggled to identify Devon, with more than one in ten adults (13 per cent) confusing the county famous for its beautiful coastline for neighbouring Cornwall.

The study also revealed half of Brits (49 per cent) use travel booking websites to learn about new countries before they go away. Even when short on time, those looking for inspiration can use the Expedia App to explore new territories and Expedia's blog to learn about different cultures.

James Cracknell, former geography teacher and adventurer, comments "Travel is an important part of education. It gives you the opportunity to learn new languages, immerse yourself in diverse cultures and understand different viewpoints. It's amazing to have the world at our fingertips through technology and it's important that we develop our global awareness through exploring new destinations – after all, real life education continues outside of the classroom."

Mark Tavender, Director of Product and Marketing at Brand Expedia, comments: "Seeing the world has never been cheaper or more accessible. Whether you're wanting to go abroad or visit somewhere in the UK, Expedia has lots of great deals on flights, cars, activities and accommodation to help save you money, so your holidays needn't cost the earth. It's also a great place to visit if you're looking for information on things to do or simply a little destination inspiration."

Notes to editors
This research was conducted by Censuswide with 2,038 general UK respondents 16+ and 1,002 10-13-year olds between 01.02.2019 – 07.02.19 Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. 

  1. 163 out of 2,036 adult respondents (8 per cent) answered all the questions correctly = 92 per cent of respondents who answered one or more questions incorrectly
  2. Approximately 21 miles (32 kilometres). Source: https://www.channelswimmingassociation.com/faq

About Expedia.com
Expedia.com® is one of the world's largest full service travel sites, helping millions of travelers per month easily plan and book travel. Expedia.com (https://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, affordable airfare, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps.

© 2018 Expedia, Inc. All rights reserved. Expedia and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. CST# 2029030-50. Visit our web site https://www.expedia.com/ or use our mobile app to book cheap flights and hotels.

Flight-inclusive package holidays on Expedia.co.uk are financially protected by the ATOL scheme (under Expedia, Inc.'s ATOL number 5788). ATOL protection does not apply to all holiday and travel services listed on this website but customers may still be financially protected when booking certain travel services listed on this website that are outside the scope of the ATOL scheme. Please ask us to confirm what financial protection may apply to your booking. This website and our general terms and conditions will provide you with information on the protection that applies in the case of each holiday or travel service offered before you make your booking. For Package Holidays that do not include a flight or for Linked Travel Arrangements created on Expedia.co.uk, all monies paid over (in the case of non-flight-inclusive package holidays), or any monies paid directly to us (in the case of Linked Travel Arrangements), are fully protected by insurance in the event of our insolvency.

Logo - https://mma.prnewswire.com/media/709166/Expedia_co_uk_Logo.jpg

Related Links

http://expedia.co.uk

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.