We've had the MWD - Now Here's the MWC

News provided by

Shelikes

19 Aug, 2013, 18:00 BST

MANCHESTER, England, August 19, 2013 /PRNewswire/ --

Having been bombarded by bargainistas when it launched the limited edition Minimum Wage Dress (MWD) for £3.68, online fashion brand, SheLikes.com, is introducing a brand new budget range - the Minimum Wage Collection (MWC) - especially for those who missed out.

The MWC, which launches on http://www.shelikes.com on 12 August 2013, includes two new styles, as well as the original MWD. The range has been created to offer shoppers affordable fashion that can be bought with an hour's salary - or less.

The first new dress has been created to meet the needs of those on an 18-to-20-year olds' current minimum wage (£4.98), while the other won't leave women in the red either, as it's priced at a mere £6.19 - the lowest legal salary for 21s and over.

The SMWD (Student Minimum Wage Dress) is a coral pink dress, which sits just above the knee. Complete with an on-trend and über flattering skater skirt, this style is fun and flirty and is versatile enough to be worn with pumps or stilettos. It can easily be taken from day to night, making it ideal for students whose tight budget means they need a hard working wardrobe.

For a more sophisticated look, the PMWD (Professional Minimum Wage Dress) has been designed to meet the needs of women who like their fashion to be more formal. Cut to hug the body, this knee-length number is made even more flattering by the Stella McCartney-esque cobalt blue panelling. It's super-smart when teamed with a fitted blazer and can be worn to the office, while it looks just as good when worn for dinner with the girls.

Nick Puri, director at SheLikes.com, said: "It's not just young women who are struggling to keep up with the price of fashion these days. After the huge popularity of the MWD, we knew we wanted to treat all of our loyal customers to a 'sweet treat' piece of affordable fashion.

"Some people felt the first dress was a little too short or bright for them, so we came up with the idea for a Minimum Wage Collection that offered different styles to suit more tastes."

The dresses, which is available on shelikes.com, are expected to sell out quickly, so those wishing to snap one up should act fast or risk missing out on the bargain of the summer - again!

All of the dresses in the MWC are made in the UK, to British trading standards.

Notes to editors:

  • SheLikes.com is an online fashion retailer, which has been operating since 2011.
  • It offers celebrity 'get the looks', priced from £3.68 to £70, including, skirts, dresses, trousers, jumpsuits, shorts, t-shirts and knitwear.
  • Postage is free on all orders made for £40 or more.
  • Samples and hi-res images are available on request.

For further information, please visit http://www.shelikes.com.

SOURCE Shelikes