Web Content Management Market 2017 by Solution, Service, Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2022

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22 Sep, 2017, 17:45 GMT

DUBLIN, September 22, 2017 /PRNewswire/ --

The "Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022" report has been added to Research and Markets' offering.

The Web Content Management (WCM) market is expected to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022 at a Compound Annual Growth Rate (CAGR) of 16.7%, due to the rising usage of WCM solutions among organizations to manage content effectively on multiple channels including the web, mobile, and social media.

The WCM offers competitive advantages to organizations, such as integration of WCM solutions with existing business technologies. WCM allows non-technical and multiple users to understand, write, and publish content on websites in a secured manner. Furthermore, WCM offers seamless web experience for digital marketing of products and services to clients through multiple channels including the web, mobile, and social media.

Organizations consider mobile as a critical component of their digital marketing strategy and thus demand solution for delivering optimized data to customers. The rise in adoption of smart phones among users has encouraged organizations to consider mobile technology essential for delivering content and for marketing of products and services. The market for social media integration solution is defined by considering features such as social media engagement and activity monitoring, social media content publishing and modification, and online communities. In addition, the solution helps organizations to prevent sharing of erroneous content across the web.

Professional services are widely used service type for the Web Content Management market. Professional services include consulting, training and support, and implementation of WCM solutions. Managed services have higher adoption rate as compared to professional services. Managed services empower organizations to focus on core business functions while delegating web content management activities to WCM professionals for efficient management and delivery of content through multiple channels simultaneously.

The WCM solutions and services are being increasingly adopted across various industry verticals, such as education, healthcare, and government, which has led to the growth of the market, globally. The retail and consumer goods industry is expected to grow at the highest rate during the forecast period.

Market Dynamics

Drivers

  • Seamless Multi-Channel Experience
  • Growing Trend of Web-Based Marketing

Restraints

  • Migration of Content Within Existing Systems
  • Generation of Humungous Amount of Data

Opportunities

  • Marketing Through Caas
  • IoT to Fuel the Growth of Web-Connected Organizations
  • Significant Growth Opportunities in the Education Vertical

Challenges

  • Selection of Appropriate WCM Service Providers
  • Administration of User-Generated Content

Industry Trends

  • Innovation Spotlight
  • Growth of Online Marketing
  • Mobile Content Management
  • Integration With Business Applications

Companies Mentioned

  • Adobe Systems Incorporated
  • Aquia, Inc.
  • Crownpeak Technology
  • E-Spirit AG
  • Episerver, Inc.
  • International Business Machines Corporation
  • Microsoft Corporation
  • Opentext Corporation
  • Oracle Corporation
  • Rackspace Hosting, Incorporation
  • SDL PLC
  • Sitecore Corporation A/S



For more information about this report visit https://www.researchandmarkets.com/research/f7kwqn/web_content

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