LONDON, December 21, 2011 /PRNewswire/ --

- Real time access to sales system through smart phones for busy SMEs on the go -

Really SimpleSystems, Europe's largest vendor of Cloud CRM (Customer Relationship Management) systems, today announces the release of its mobile CRM application. The web based CRM solution works on iPhones, Blackberrys and phones powered by Android or Windows, as well as internet enabled smart devices and tablets.

Really Simple Mobile CRM provides users with real time access to the company's customer, prospect and sales pipeline data. Users can retrieve and update information on Accounts, Contacts, Tasks, Activities and Opportunities, all in real time. Google Maps is integrated into the application to provide location based services such as directions and maps.

"By building the application in HTML5 we have avoided the synchronisation, installation and maintenance issues associated with downloadable apps," says John Paterson, CEO of Really Simple Systems. "Running the mobile CRM application over the web makes sure that all updates are in real time and stays true to the 'no local software' Cloud philosophy."

Paterson adds, "The need for physical infrastructure can hamstring a small company's ability to grow. Access to all of the company's resources while out and about is essential to an increasingly mobile workforce and the Cloud CRM is the perfect mechanism to deliver these simple business solutions via smart phones."

The mobile CRM application is free to Enterprise Edition customers, with a monthly per user cost to Premium Edition customers.

About Really Simple Systems

Really Simple Systems Cloud CRM and web based CRM is aimed at small and medium sized organisations with between 2 and 200 people who want a straightforward hosted CRM sales, marketing and support system. The hosted model is particularly suitable for companies with multiple locations and sales people who work remotely or at home.

Really Simple Systems - winner at EuroCloud 2011, the Software Satisfaction Awards in 2008, 2010 and the Database Marketing Awards 2011 - is the largest European provider of hosted CRM systems. Users include the Royal Academy of Arts, the British Museum, the Red Cross, NHS and the Department for Environment as well as many small and medium sized companies.

http://www.reallysimplesystems.com

About Really Simple Systems Mobile CRM

Really Simple Systems Mobile CRM is a mobile friendly version of Really Simple Systems' award winning CRM system. Really Simple Mobile web based CRM runs on iPhones, Android, BlackBerry and Windows phones. It is available for no additional charge for Enterprise Edition customers, and for a monthly per user cost for Premium Edition customers.

For further information, please contact:
John Paterson
Really Simple Systems
Tel: +44(0)1730-823300
Twitter: @ReallySimpleSys

Max Deeley / Sam Turpin
itpr                        
Tel: +44(0)1932-578800

SOURCE Really Simple Systems