BROMSGROVE, England, May 26, 2011 /PRNewswire/ --

Mobile Web technology company Wapple (http://wapple.net) has launched a new Developer Program to create 'an army' of mobile web experts, and provide them with all the tools necessary to mobilise millions of businesses worldwide.

Wapple provides service to some of the largest brands in the world and has an existing channel of large agencies. It also receives thousands of registrations from smaller agencies, web designers & developers who need to create mobile web optimised experiences for their clients or employers, a core of early-adopters who will be key to the maturity of the mobile web.

They will now join the new Program and be able to access Wapple community tutorials, forums, videos and case-studies that will provide and share invaluable knowledge on mobile web design, development, marketing, optimisation and the Wapple suite of technology products; Canvas, Architect & Exhibit.

"In 2004, long before Google, Microsoft and Apple made massive plays into mobile, we predicted a time when every business would have to be ready for this entirely new media. That time is now and the huge demand for true mobile expertise is imminent" said Anne Thomas, Wapple co-founder and COO

With more than 85% of the world's handsets now able to access the mobile web, companies and brands, who see up to 10% of their web traffic coming from mobile devices, are desperate to establish and efficiently manage their business on mobile. The Developer Program creates an effective channel for mobile web optimisation that these companies can engage.

"Although web and mobile web share common protocols they must never be considered the same not only because of the variances in screen sizes and browser capabilities but because consumers behave very differently on mobile and expect an experience that caters to this. Our Developer Program enables its user-base to address these critical differences," continued Thomas.

The news follows the company's recent announcement that it has appointed web entrepreneur Simon Lavers as CEO and raised additional investment from new and existing shareholders to expand Wapple's business in EMEA and North America.

Notes to editors

Formed in 2004, Wapple provides a technology platform ( http://wapple.net/mobile-web-design-build-development-and-publishing-technology) for creating high quality mobile websites, applications and marketing campaigns that are optimised for every mobile device, on any network, anywhere in the world.

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

- Canvas, the award-winning mobile site builder and marketing platform, enables its users to create highly functional, dynamic and measurable mobile websites and campaigns though an advanced user interface

- Architect is a mobile web development toolkit that allows any existing web content, sites and applications to be output in a mobile-friendly format

- Exhibit is a mobile device & browser profiler and delivery technology that ensures sites built in Canvas or developed using Architect are automatically optimised and displayed perfectly on any mobile web device

The Developer Program ( http://wapple.net/mobile-web-for-web-developers-and-designers) allows members to access Wapple community tutorials, videos, case-studies and forums to accelerate learning and knowledge as well as being able to utilise the company's suite of products listed above.

Wapple's Professional Services ( http://wapple.net/mobile-web-design-build-and-development-services) department includes mobile marketing campaigns, bespoke consultancy and application deployment

For more information please contact Monty Munford on +44(0)7970-673695 or monty.munford@wapple.net

SOURCE Wapple Ltd