LONDON, June 13, 2016 /PRNewswire/ --
Panel Sessions Featuring World's Top Marketers Offer Daily Dose of Creative Insight
Chief marketing officers from some of the world's most prestigious brands will again debate the place of creativity in today's world of business at the second Wake Up with The Economist event during next week's Cannes Lions festival.
The morning panel sessions were a standing room only highlight at last year's festival and offered guests candid conversation and debate from senior marketers representing Dell, Airbnb, Nestle and P&G among others.
The 2016 event, which takes place every morning at 10:30 am CET on 20 - 24 June at the Cannes Lions Beach Club, will follow a similar format this year and feature the marketing heads of Merck Consumer Health, P&G, MasterCard, Citi and Unilever among others.
Daniel Franklin, Executive Editor at The Economist will again moderate a number of these panel events, which will also feature the return of Jonathan Mildenhall, CMO of Airbnb and a standout guest speaker in 2015.
"The Economist is creative every week in its approach to covering the news, but we are also always on the lookout for creativity in others and bring to the fore people and companies who are doing creative things in the arts, business and politics," said Mr. Franklin. "Panellists of Jonathan's calibre help ensure that the Wake Up With The Economist series sets up every attendee with insight for the day."
With data analytics now becoming increasingly mainstream, discussion at Wake Up With The Economist this year will also focus on how chief marketers can bring rigour and analysis to the marketing practice and the role of creativity in a world where everything is measured and counted.
"Cannes Lions is the de facto capital of creativity for our industry, and a celebration of the best creative work being done around the world," said Paul Rossi, President, The Economist Group media businesses.
"The Economist Group works hard to partner with clients and agencies to deliver the most creative ideas possible. In this tradition we invite festival attendees to join The Economist every morning for a mind expanding discussion on how their peers are using creative thinking to tackle the challenges of the future."
Marketers heading to the Cannes Lions 2016 festival can register to attend the Wake Up With The Economist events by visiting http://wakeupcannes.economist.com
Alternatively social media roundups and video recaps will be uploaded on a daily basis and available from The Economist's YouTube channel
About The Economist (http://www.economist.com)
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.
SOURCE The Economist