MUMBAI, SINGAPORE, JOHANNESBURG and DUBAI, March 20, 2014 /PRNewswire/ --
Delivering 100+ apps across key growth markets, Partnerships with more than 30+ Print Publishers
Vserv.mobi, an award-winning mobile advertising exchange, today announced its successful strategy in helping more than 30 leading print publishers "App"ify their content across emerging markets. The "App"ification initiative, a key Vserv.mobi offering, has seen print publishers such as the India Today group, Vaartha, Pioneer Book Co, Rajasthan Patrika, Detikcom, Antara, Utusan and others reach out to a larger audience spectrum through mobile apps. Vserv.mobi will roll out over 100 apps across languages, categories and operating systems with this initiative.
"Towards the beginning of 2013, we realised the potential that the consumption of content on mobile was the next big phase in the industry. With print readership migrating, content publishers were looking at various models of approach to address the growing shift of audiences in emerging markets. With the rise of mobile internet users, the solution was to create an "app"ortunity that will benefit the industry." said Prashant Dixit, Director - Global Business Development, Vserv.mobi.
Premium publishers such as Rajasthan Patrika, Vaartha, India Today, Pioneer Book Co, Vikatan Group, Asianet, Bindiya Group, Upkar Prakashan, Eenadu, EFY Group, Cyber Media Group, Detikcom, Wolipop, Antara News, Suara Merdeka, KasaKusuk amongst others, have benefitted from the strategy to "app"ify their content in emerging markets, coinciding with the high growth of mobile internet users.
Aman Malhotra, Digital Marketing Head, Samsung India, said "Multilingual Content getting Appified is key for the growth of mobile media consumption in Emerging Markets. At Samsung, we are always looking for smarter ways to take our ads to the next billion customers, especially to the right customer. This strategy by Vserv to help multilingual content publishers "app"ify their content, comes at the right time."
Through this initiative, Vserv.mobi has played a pivotal role in enabling content for publishers across languages such as English, Hindi, Marathi, Tamil, Telugu, Gujarati, Punjabi, Bengali, Malayalam, Bahasa, Malay, Swahili and many more to be added soon. Aligning with the target audience of the publishers, the appification strategy has been devised across operating systems like Android, iOS, Windows etc.
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