Voice Group Says Lead Generation is Vital in Tough Economy

SHEFFIELD, England, September 27, 2012 /PRNewswire/ --

Award-winning contact services agency highlights the importance of creating valid leads

Sheffield's award-winning contact services agency, Voice Group, says the key to expanding a business in a tough economy is through targeted and highly qualified appointment generation. The firm, which recently won 'Next Big Thing' at the 2012 Sheffield Business Awards, uses its highly trained team of specialist staff to source leads and set the wheels in motion with appointment setting. It's a full service company; it covers market research right through to call centre activities ensuring all stages of contact are developed and maintained.

As the UK economy continues to contract and the recession deepens, Voice Group says lead generation is a good way to develop new business links. It puts in the hard work on behalf of its clients, which range from insurance to utilities, in order to build up a client base. Its team seeks out qualified leads likely to lead to valid appointments and eventually sales.

The reason Voice Group is so successful is because of its staff. Not only are all workers highly trained, but also each section is supported by the whole. In terms of appointment setting, this means support from management, quality control, account management and IT. Additionally, marketing teams may be tasked with creating targeted campaigns using SMS, EDMs and DMs. This holistic approach sets Voice Group apart from its competitors.

Although many companies may be worried about outsourcing marketing, branding and communications to a third party, Voice Group allays these fears. It selects agents based on skills, industry knowledge and experience and matches these with the company profile. This enables brand voice to be maintained at all times.

Voice Group can deal with all leads on clients' behalves in its own dedicated call centres or alternatively it can transfer them over to clients directly. Its teams utilise targeted data sourced from its clients or its own in-house market researchers that are all trained to the highest level.

Jon Wall,
Chantrey House,
798 Chesterfield Road,
Sheffield,
S8 0SF
+44(0)114-321-0000