SHEFFIELD, England, June 18, 2012 /PRNewswire/ --

Small to medium enterprises can benefit greatly from lead generation; Voice Group reveals how

For a company to grow it needs new customers and new customers come from new leads. Business lead generation is therefore an essential cog in the growth machine of a company. Lead generation is particularly important to small and medium sized enterprises looking to take on larger businesses.

However, small and medium sized businesses don't always have the scope, in terms of time, staff and skill, to generate leads themselves. Many need outside help and this is where Voice Group comes in. It is a specialised business dealing entirely in contact services, from market research through to lead generation and call centres. It can create leads that convert thanks to its highly trained team of specialist lead generators and its almost innate knowledge of the market. It knows the benefit of good leads and just how important business lead generation is to a company's growth, particularly for companies that are just beginning to get off the ground.

Leads can come through a variety of methods from advertising to direct marketing campaigns, but generally these leads aren't qualified, i.e. they don't convert into sales. Often people are drawn to a new company purely out of curiosity or because of free giveaway campaigns. Although some of these leads will convert, often the return on investment (ROI) is low. However, Voice Group generates highly qualified leads thanks to market research methods targeting consumers that are likely to be interested in the product and/or service on offer. When consumers are genuinely interested in a product and/or service it generally converts into a sale, so ROI is high. Additionally, there may be opportunities to cross- or up-sell similar or additional products, and Voice Groups' highly skilled call centre staff is able to do this with ease.

For new businesses with little capital, lead generation is pretty much the only way to bring in business. The only other option is advertising but this can be expensive and ROI will be low without proper market research. Lead generation is therefore part and parcel of any growth plan.

Jon Wall,
Chantrey House,798 Chesterfield Road,
Sheffield, S8 0SF
Telephone: +44(0)114-321-0000

SOURCE Voice Group