SHEFFIELD, England, September 27, 2012 /PRNewswire/ --
Whether servicing the public or the business community, Voice Group says market research is invaluable
Voice Group says all companies should follow in the footsteps of advertisers and utilise market research. Whether offering a service to consumers of the business community, high profile, in depth market research is both insightful and rewarding. It can be used to tailor future campaigns, sales, products, services and communications.
Voice Group is an award-winning contact services agency offering everything from B2B market research, lead generation and appointment setting through to call centre services and consumer telesales. It offers market research services to all its clients, including utilities providers and insurance firms. It says market research can reveal unexpected results, which enable its team of lead generators and appointment setters to seek out better leads.
Voice Group points out why market research is good for all companies.
Market research can reveal which products consumers or business partners favour. This helps businesses cross-sell and up-sell additional products and also means less profitable and less favourable goods or services can be phased out.
It can also be a great place to source ideas for other products, goods and services. It puts businesses in touch with their market without losing face. This insight into new alternatives or additional goods and services enables companies to grow and expand and compete in a competitive market place.
Market research is also successfully utilised to find out what marketing and advertising angles and outlets work with the target audience. This is generally where the most surprising results are revealed. Often companies feel they are doing the right thing, but after market research focus groups they find they could be more successful pursuing a different path.
Voice Group's final point is about the benefits market research brings to its staff and to all lead generation, appointment setting and call centre staff in general. Knowledge is power; the more you have the better prepared you are and the more prepared you the more likely you are to score new business and hold onto existing clients and consumers.
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SOURCE Voice Group