Vizury Unveils its New Product Vizury Reach to Help Brands Win New Customers
BANGALORE, July 14, 2015 /PRNewswire/ --
Vizury, a premier Big Data Marketing company today launched Vizury Reach, a product that helps brands with their new customer acquisition strategy. With this product launch Vizury emphasises its focus on offering personalized marketing solutions that maximize ROI for its clients.
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"In an increasingly crowded digital space new customer acquisition has grown more complex. Brands must direct their efforts on reaching the right audiences with the right message. Combining data, technology and complex algorithms, Reach promises a unique solution that directs relevant new customers to a brand's website on mobile and the desktop. This solution works well across iOS and Android devices," said Mr. Shiju Mathew, Head - Product Management, Vizury.
He also added, "Our beta campaigns have shown great results across various verticals. For e-commerce brands we saw the new user ratio increase from 22% (with retargeting) to 63%. Also, banking brands could acquire new customers at 58% lower costs when compared to CRM retargeting."
Reach leverages behavioural signals sent by users across the internet to identify new customers who are interested in the brand's offerings/services. With its ROI driven approach this solution helps brands boost their website conversions.
With Reach, brands can action marketing strategies to:
- Target relevant audience based on "look-alike" user profiling.
- Retarget potential customers who have been dormant for pro-longed periods.
With this new product launch, Vizury now offers end-to-end marketing solutions that help brands reach new users to maximize market share, boost conversions with retargeting and maximize customer LTV through a data management and marketing platform.
About Vizury:
Vizury, a premier Big Data marketing firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, e-commerce, healthcare, automobile and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014) and a FOMA 2015 win for smart use of data, Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner.
For more information, please visit http://www. vizury.com.
Follow Vizury on LinkedIn or on Twitter @vizuryonetoone .
Media contact:
Namrutha Ramanathan
+91-9663323583
namrutha.ramanathan@vizury.com
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