Vizury to Continue Strategic Focus on China and App to App Retargeting After $16M Series C Funding

BEIJING, July 8, 2014 /PRNewswire/ --

Vizury, the leading digital CRM firm in China, which recently secured $16 million funding, today announced its continued emphasis on the Chinese market by focusing on mobile product innovation.

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Chetan Kulkarni, co-founder and CEO, said, "Vizury's product innovation for supporting mobile and cross-channel will witness accelerated development this year. China has always been a strategic market for us, we will focus on strengthening our presence here to serve our clients better."

"Our products are customized to address the specific needs of the China market and this helps us deliver superior results for our clients. China's app market is among the largest in the world, and our clients, especially in e-commerce, heavily emphasize their mobile apps over mobile web experience. Therefore Vizury's mobile product for China is tailored to support app to app retargeting and bring back users who drop off from an advertiser's app," said Egan Lau, who heads Vizury's operations in China.

Vizury's comprehensive mobile advertising retargeting product MobiConvert launched last year enables in-app retargeting on both iOS and Android mobile devices. Recognizing that users are very sensitive about the performance of e-commerce apps, Vizury has developed its own proprietary "Event Logger" which has very low resource utilization and does not affect user experience. In addition, powerful features like app deep linking bring the user back to the same product she was viewing before drop-off.

With a 400% CAGR, Vizury is one of the fastest growing tech companies in Asia. A revenue retention rate upwards of 190% demonstrates the consistent business value it delivers to clients.

About Vizury 

Vizury helps over 500 marketers across industries such as travel & hospitality, e-commerce, healthcare, automobile, financial services and classifieds secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in 9 countries and is recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013. Vizury is among the first in Asia to be an FBX qualified partner and a Twitter Marketing Platform Partner.

Follow Vizury on LinkedIn or on Twitter @vizury1to1. For media enquiries:

Subra Krishnan
+91-9880806681
marketing@vizury.com