BANGALORE, October 26, 2017 /PRNewswire/ --
Vizury today announced that it has been ISO 27001:2013 and ISO 27018:2014 certified.
ISO 27001:2013 is globally acknowledged as the most comprehensive standard for information security covering every aspect of people, process and systems security. ISO 27018:2014 further establishes additional control objectives, controls, and guidelines for implementing measures to protect Personally Identifiable Information (PII).
Organizations that are certified have to demonstrate compliance across both standards in a rigorous, independent, third-party audit.
"There is a big difference between claiming compliance versus actually going through the rigor of an independent audit. We chose the harder route and that is reflective of our commitment towards our customers. In fact, ISO 27018 is a much more recent standard, and Vizury is an early pioneer in pushing for and adopting this standard successfully," said Subra Krishnan, Senior Vice President - Products, Vizury.
Vizury's Customer Data Platform (CDP) provides a marketer-managed system that creates a persistent, unified customer database accessible to other marketing systems for user-level personalization and channel orchestration. Vizury provides APAC enterprise marketers with a CDP that helps drive significantly higher digital leads and conversions.
"Large enterprises, especially in Financial Services domain, rightfully have tight information security criteria that often restrict data-driven marketing. The certification cements Vizury's status as one of the very few new-age technology companies truly geared to deliver cutting-edge marketing for such enterprises. Some of the largest and most prestigious banks and insurance logos in the world have already adopted our CDP. Many more are in the process of doing so," he added.
Vizury is a customer data platform that delivers measurable results in the form of leads and conversions to large enterprises. We do this using four key pieces of technology:
- Universal ID that resolves a single user across different 1st, 2nd, and 3rd party data sources and channels
- Set of powerful algorithms focused on 'right user', 'right channel', 'right message'
- Hyper-personalization that delivers millions of versions of a single creative/banner
- Ability to intelligently synchronize a single user's journey across channels based on their propensity towards each to deliver higher engagement
Vizury works with some of the largest global brands, including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Etihad Airways, Jet Airways, MetLife, Bupa and Emirates NBD Bank.
Founded in 2008, Vizury has offices in Dallas, San Francisco, Jakarta, Dubai, Bangalore and Singapore.
For more information, please visit http://www.vizury.com.