MANCHESTER, England and ATLANTA, June 13, 2012 /PRNewswire/ -- Viztone Ltd. and Adapt IP Ventures, LLC announce a partnership focused on monetizing Viztone's patent portfolio related to mobile content delivery. The Viztone patent portfolio enable wireless communications providers to distribute entertainment or advertising while a call is being connected by delivering targeted messages, images or videos. Companies interested in obtaining more information about the Viztone patents should contact Adapt IP Ventures.
"Our application enables those 'lost moments' prior to connection to be used effectively, this presents an advertising blank canvas for marketers and brand owners alike," stated Colin Barnes, Director at Viztone. "We originally started looking at this technology back in 2000 and filed our first patent applications at that time. We have seen the market develop technically and commercially and believe this is the right time to monetize our portfolio."
Aspects of the Viztone patent portfolio cover sending and receiving "video ringback tones" and "video ring tones." Viztone's patents are granted in the U.S., UK and Australia. In addition, there is one pending patent application in the U.S. (filed in 2001). The Viztone patent portfolio applies equally to any communication device including TV, notepad, PC and mobile phone.
"The market potential for this patent portfolio is significant as mobile advertising techniques are paramount to the growth of the wireless ecosystem," comments Grant Moss of Adapt IP Ventures. "As we identify product offerings that demonstrate similar characteristics to the patent portfolio, we are optimistic that we will find a partner to realize the value of this IP."
About Viztone Ltd.
Viztone Ltd, based in Rochdale, United Kingdom, developed and patented technology to send and receive video ringback tones. Viztone previously operated under the name Host Telecom Ltd. For more information, please visit http://www.host-telecom.co.uk/wordpress/wordpress/.
About Adapt IP Ventures, LLC
Adapt IP Ventures, based in Atlanta, GA, provides transaction advisory services designed to assist innovative firms understand and extract value from their patents. Typical engagements consist of Adapt IP Ventures developing and executing custom strategies to sell or license patents. For more information, please visit www.adaptipventures.com.
Adapt IP Ventures, LLC
SOURCE Adapt IP Ventures, LLC