MANAMA, Bahrain, February 10, 2016 /PRNewswire/ --

Teams up with Alshaya Group to offer value-added benefits  

In a major initiative to further enhance Bahrain's first telecom loyalty rewards programme, VIVA Bahrain is now offering greater flexibility and increased benefits to its customers with an opportunity to redeem their earned points in VIVA Rewards in exchange for products and services from a wide range of outlets. The announcement was done with VIVA unveiling its exclusive tie-up with Alshaya Group offering customers the exciting opportunity to use their earned points at more than 30 of the world's most recognised retail brands offered by the international franchise group in Bahrain.

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Moreover, VIVA Rewards, which is a free loyalty programme that assigns prepaid and postpaid customers points for using their mobile or data services, also offers redemption of telecom benefits including free VIVA to VIVA calls, SMS, international minutes, as well as additional data.

With retail choices ranging from health & beauty brands such as MAC, Bath & Body Works, The Body Shop; to fashion and footwear featuring Debenhams, River Island, H&M, Oasis, Footlocker, Payless, Mothercare; from home furnishings and lifestyle offerings like Pottery Barn, Teavana, to culinary services including Starbucks, IHOP, PF Chang's, Pinkberry etc, VIVA customers will now be able to redeem points for their diverse lifestyle and shopping needs.

Commenting on VIVA Rewards, Andrew Hanna, VIVA CCO said, "We are excited to offer new enhancements to our loyalty programme by extending the redemption of points not only for telecom benefits, but for the actual purchase of products in a wide range of outlets through our strategic partnership with Alshaya Group. This is the first of many partnerships that we have lined up with the aim to continue offering the best lifestyle experience to our customers beyond the normal range of products and services offered as an operator."

Commenting on the occasion, Mark Rigby, Chief Communication Officer at Alshaya Company, said: "Alshaya is always keen to provide a unique and pleasant shopping experience to its customers by offering a wide range of quality products and services from the world's best brands in various sectors. Our partnership with VIVA Bahrain will further enhance the positive and unique experience we provide our customers."

For VIVA customers to enrol in VIVA Rewards, all what they have to do is type 'Rewards' and send an SMS to 98833 or dial *98833# from their mobile. To check redeemable points, customers have to SMS the word 'Points' to 98833. The members enrolled to the programme are classified into various tiers - 'Bronze level' with up to 120 points; 'Silver level' with points ranging from 121 to 299 points; and 'Gold level' with points between 300 to 600 - customers can check their level by sending SMS with the word 'Level' to 98833. Additionally, VIVA customers also have the opportunity to grow their tier level via their mobile or data transactions and reach the highest 'Elite level' by earning 601 or more points. Customers can access additional information on VIVA Rewards or sign in by visiting viva.com.bh/personal/rewards

SOURCE VIVA