Visit Serbia Event Connects Serbian and Slovenian Businesses Ahead of EXPO 2027 Belgrade

LJUBLJANA, Slovenia, Oct. 14, 2026 /PRNewswire/ -- Serbian and Slovenian tourism professionals and business leaders meet today in Ljubljana for the Visit Serbia B2B Networking event, part of EXPO 2027 Belgrade's international roadshow.

The event will introduce EXPO 2027 Belgrade, officially launch ticket sales for travel partners and facilitate B2B networking in tourism and business. The programme will include the presentation of Slovenia's pavilion concept and the signing of a Memorandum of Cooperation to strengthen the partnership.

Opening remarks will be delivered by Danilo Jerinić, CEO of EXPO 2027 Belgrade, Blaž Cvar, President of Slovenia's Chamber of Craft and Small Business, and Leon Korošec, State Secretary at the Ministry of the Economy, Tourism and Sport.

"Belgrade and Ljubljana have a relationship that goes beyond geography and business. Our countries share a history that continues to shape the way our people connect, work together and exchange ideas", said Jerinić.

Strengthening bilateral cooperation

According to the Statistical Office of the Republic of Serbia bilateral trade in goods reached approximately US$2.04 billion in 2025, while more than 1,200 Slovenian companies operate in Serbia.

EXPO 2027 Belgrade aims to strengthen these ties through more than 250 bilateral business events and 50,000 business meetings, creating opportunities for tourism operators, investors and businesses.

Event details
15 October 2026 | 10:30 a.m.–1:30 p.m.
InterContinental Ljubljana, Hall Emona 1,
Slovenska cesta 59

About EXPO 2027

EXPO 2027 Belgrade is the first Specialized Expo in the Western Balkans. Under the theme "Play for Humanity: Sport and Music for All", it will take place from 15 May to 15 August 2027, welcoming more than 140 international participants and several million expected visits.

Press contact: expo.serbia@mcgroup.com

More detailed information about Expo 2027 Belgrade can be found at the following LINK.