Vision Direct's New Digital Tool Helps Parents Learn About Baby Sight

LONDON, February 22, 2016 /PRNewswire/ --

A new interactive tool from Vision Direct helps parents learn how their baby's vision develops over the first year.

     (Photo: http://photos.prnewswire.com/prnh/20160218/334635 )

Vision Direct has launched an online tool to show parents what their baby's sight might be like as he or she grows older. Using the simple interface, parents can quickly shift from a newborn's first view to the fully developed vision of a 12 month old child.

• Developed by opticians, this digital tool features a simple sliding scale to show the developmental stages of a baby's eyesight.

• Input your child's age and the tool will give you some idea of what your baby's field of vision, depth perception and colour awareness might be like.

• As you move the slider, you'll notice colours and objects become sharper. For instance a newborn will see only black and white while a two-month old will see only bright primary shades.

Brendan O'Brien, Vision Direct's Head Optician and Chief Operating Officer, commented on the launch of the tool:  

"We hope this will help parents understand how their baby's vision changes during this critical time for development. The tool features helpful tips on how to support your child as they learn to focus, track objects and see colours." 

Vision Direct hopes parents can refer to this tool as their baby grows and use this resource to encourage healthy development.

As well as being the leading online retailer of contact lenses in Europe, Vision Direct is committed to being a leading resource for eye health and information.

For more information, follow Vision Direct on Facebook, Twitter and Instagram.

Notes to editors 

1.  About Vision Direct

Vision Direct is Europe's largest online contact lens supplier, stocking over 1 million lenses from world leading brands, including Focus Dailies, Air Optix and Acuvue Moist.  Vision Direct is dedicated to making the purchase of contact lenses easy, quick and affordable. It offers free, fast delivery and seven days a week customer support, as well savings of up to 42% against high street opticians. Customers can order their lenses through the UK Vision Direct website, http://www.VisionDirect.co.uk, any of its European web properties, or by calling the telephone number, 0207 768 5000. Customers can also benefit from a free repeat prescription and reminder service, and receive free eye care advice from Vision Direct's resident optician.

Website: http://www.visiondirect.co.uk