LONDON, June 16, 2016 /PRNewswire/ --
Vision Direct has released its very first summer campaign. The campaign continues the story of Gizmo, canine star of the brand's Christmas advert, who's off to sunny Malaga for a family holiday.
Vision Direct has been working closely with the video production team at Tanami to release its first summer campaign. The ad sees the return Gizmo, who will be jet-setting across Europe for a summer adventure filled with fun and romance.
- The campaign is designed to show just how easy it can be to get the contact lenses you need while you are away from home.
- "Fall in love with our fast European delivery" was chosen as the ad's tagline, to showcase the company's superfast delivery to addresses across Europe
- The full length 1'20'’ advert will be available to watch online from Wednesday 15th June on YouTube, Facebook and VisionDirect.co.uk
Ashley Mealor, Chief Marketing Officer at Vision Direct, said: "In a recent survey we found that 35% of our customers didn't know they had the option to order lenses whilst they were away. We wanted to remind everyone just how easy it can be to get the lenses you need, even when you're far from home. In fact, our superfast delivery service will reach most European destinations in two to three days."
The ad will be promoted across all of the company's social media platforms, including both Facebook and Twitter, along with a 30 second version which will feature as a Facebook advert over the next few months.
Notes to editors
1. About Vision Direct
Vision Direct is Europe's largest online contact lens supplier, stocking over 1 million lenses from world leading brands, including Focus Dailies, Air Optix and Acuvue Moist. Vision Direct is dedicated to making the purchase of contact lenses easy, quick and affordable. It offers free, fast delivery and seven days a week customer support, as well savings of up to 42% against high street opticians. Customers can order their lenses through the UK Vision Direct website, http://www.VisionDirect.co.uk, any of its European web properties, or by calling the telephone number, +44(0)207-768-5000. Customers can also benefit from a free repeat prescription and reminder service, and receive free eye care advice from Vision Direct's resident optician.
2. Adverts are featured in full on the Vision Direct microsite http://www.visiondirect.co.uk/pug-holiday
For further information, please contact:
Amy Pritchett, Outreach Manager, Vision Direct
Tel: +44(0)20-8099-5366 (office) - Mon - Friday 9am to 5:30pm
Address: 6 Camden High Street, London, NW1 0JH
SOURCE Vision Direct Europe Limited