SANTIAGO, Chile, July 6, 2016 /PRNewswire/ -- Viña Maipo seals strategic alliance with the famous tennis tournament ATP World Tour in Tokyo (Rakuten Japan Open Tennis Championships), which is held every year in the Japanese capital.
During 2016 and 2017, Viña Maipo will be presented with its focus brand Vitral in each game of the Rakuten Japan Open, with visual material on the courts, in various media outlets and in the tournament's official program, among others. In addition, attendees to the event will be able to enjoy Viña Maipo's Reserva Vitral line, which as the official wine of the competition will be served to customers and the general public.
"We are very proud to be part of this partnership with the ATP World Tour in Tokyo and to support such a noble and renowned competition. Without a doubt this will be an alliance that will benefit all, uniting two great worlds: international tennis and Chilean wine," says Felipe Rossel, Marketing Manager of Quinta de Maipo, wine group which Viña Maipo is part of.
Today, Japan is the main destination of Viña Maipo's Reserva Vitral line in the world, being one of the Top 5 wine brands of the premium segment consumed in that country.
About Viña Maipo
Founded in 1948, Viña Maipo has been present in the international market since its inception, and it is currently in the 5th place in the ranking of Chilean wine exports, being sold in more than 80 countries on five continents. The company's vineyards are located in the main wine valleys of Chile -Maipo, Rapel, Maule and Casablanca-, world-known for their privileged soils and climates for vine growing. Viña Maipo's portfolio includes a wide range of successful brands in different price segments, such as Alto Tajamar, Protegido and Limited Edition in the ultra premium segment; Gran Devoción red assemblages in the super premium segment; and its successful premium line Vitral.
About Rakuten Japan Open Tennis Championships
The Rakuten Japan Open –better known as the Tokyo Tournament– is the oldest ATP 500 professional tennis competition in Asia, held for the first time in 1972. This tournament is held every year in the Ariake Colosseum in Tokyo, a covered stadium that has 48 tennis courts and a total capacity for 13,000 spectators. It also has one of the world's first retractable roofs.
In 2016 the competition will take place between October 3 and 9, expecting a total attendance of about 150,000 spectators and more than 20 million viewers following its broadcast in 180 countries.
SOURCE Vina Maipo